Are you looking to quickly boost profitability and attract more clients to your design business? In this episode, we cover ten actionable steps to drive higher profits and secure more clients without overcomplicating your strategy. These methods are designed for busy designers who want practical and effective tools to see results fast.

From pricing adjustments to optimizing your client intake process, each tip is crafted to address common pain points and help you stand out in a crowded market. Tune in to learn how you can create immediate impact and build a business that aligns with your values and goals.

IN THIS EPISODE, YOU WILL HEAR:

• (03:12) Setting profitable pricing that reflects your value

• (08:25) Streamlining your client intake process for efficiency

• (13:45) Using testimonials to build social proof

• (17:20) Creating a signature service that differentiates your business

• (21:40) Leveraging client referrals for organic growth

• (26:15) Tracking key metrics for continuous improvement

• (29:30) Building strong relationships for client retention

• (34:50) Upselling services to maximize each project

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Have you ever wondered why some sales strategies work effortlessly while others fall flat? The answer often lies in psychology. In this episode, I share 15 additional psychological and emotional triggers that can help you sell more design services by understanding how clients think and feel. Building on the triggers from the previous episode, these strategies are designed to empower you to make genuine connections, build trust, and lead clients to say "yes" confidently.

In this episode, I discuss how to use triggers like exclusivity, belonging, and scarcity to elevate your design business. You’ll learn how to position your services as exclusive, create a sense of belonging for your clients, and apply principles of familiarity and specificity to boost credibility. These triggers will help you guide clients toward making decisions that feel authentic, beneficial, and rewarding.

IN THIS EPISODE, YOU WILL HEAR:

- (06:45) How exclusivity and belonging strengthen client connections
- (13:56) Creating urgency and value with the desire to collect and scarcity
- (20:33) Aligning with client values through guilt and specificity
- (23:34) Building trust using familiarity and patterning
- (28:56) Boosting engagement with harmonization and rewards
- (33:20) Simplifying choices to enhance capability and reduce overwhelm
- (36:35) Shaping client satisfaction with contentment and perception
- (38:34) Driving commitment with self-liquidation strategies

MENTIONED IN THIS EPISODE:

Triggers by Joe Sugarman

Joe Polish website

The Genius Network website

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.

In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don’t worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.

IN THIS EPISODE, YOU WILL HEAR:

(01:14) How to reframe "selling" as inviting and educating
(05:40) Getting clients invested with involvement and honesty to build trust
(10:39) Why honesty and transparency build trust and lead to more sales
(13:34) Using social proof and authority to position yourself as the go-to expert
(15:18) Justifying client investments with logical reasons and exclusive offers
(21:02) How authority positions you as the go-to expert
(23:51) Instilling confidence with conviction and highlighting the uniqueness of your services
(34:03) Sparking client interest with curiosity and offering hope for a positive outcome
(36:15) Creating urgency and addressing fear to motivate quicker decisions

MENTIONED IN THIS EPISODE:

Triggers by Joe Sugarman

Joe Polish website

The Genius Network website

Sally Hogshead website

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.