Introduction to Podcast Growth (00:00:00) Discusses the importance of discoverability for podcast growth and the impact of titles and thumbnails. Engagement and Subscriptions (00:00:23) Highlights the significance of subscribing to the podcast for algorithm visibility and growth. Common Mistakes in Podcast Titles (00:00:56) Explains how podcasters often neglect SEO by using vague episode titles instead of searchable content. SEO and Discoverability (00:01:50) Stresses the necessity of SEO for podcasts, emphasizing the use of transcripts to improve search rankings. Effective Podcast Naming (00:02:10) Compares two podcast names, illustrating the importance of keyword-rich titles for better searchability. Thumbnail Importance (00:02:30) Discusses how eye-catching thumbnails can significantly influence click rates on podcast episodes. Utilizing Video on Spotify (00:02:50) Encourages uploading videos to Spotify to enhance discoverability due to the platform's promotion of video content. AI Tools for Podcast Growth (00:03:10) Recommends using AI tools for transcripts and content creation to streamline podcast production and SEO. Short-Form Content Strategy (00:03:30) Advocates for leveraging short clips on social media to drive audience engagement and discovery. Collaboration for Growth (00:03:50) Encourages podcasters to collaborate with others to expand their reach and attract new listeners. podcast discoverability, podcast growth, SEO strategies, engaging titles, episode titles, AI tools, podcast marketing, audience engagement, collaboration, short-form content, video content, Spotify video, podcast transcripts, Pod Squeeze, Descript, ChatGPT, keywords for podcasts, thumbnail optimization, audience reach, actionable advice, content creation, podcasting tips, podcast promotion, effective thumbnails, podcasting strategies, podcast visibility, search engine optimization, engaging thumbnails, podcast audience, podcasting insights, podcast mistakes, growth strategies, monetizing podcasts, podcasting success, attracting listeners.

AFRICA PODCAST NETWORK

00:00 - Intro: What Marketers Have Forgotten

00:35 - The Limits of Algorithm Obsession

01:20 - Inspiration vs Imitation: Why Output Isn’t Enough

02:00 - The AI Shoe Example: Can Cool Be Computed?

02:38 - Martial Arts & Content: What Connection Really Means

03:20 - Final Thoughts: Build for Resonance, Not Just Reach

AFRICA PODCAST NETWORK

00:00 - Introduction to Podcasting Revenue
00:10 - The Importance of Subscribing
00:59 - Joe Rogan's Licensing Deal
01:18 - Bill Simmons and The Ringer Network
01:35 - Alex Cooper's Call Her Daddy Success
01:59 - Revenue Streams in Africa
02:51 - Key Income Streams for Podcasters
03:30 - Conclusion and Call to Action

#Podcasting #DigitalSavage #PodcastBusinessModel #MonetizeYourPodcast #JoeRogan #BillSimmons #AlexCooper #PodcastRevenue #ContentCreation #PodcastGrowth #Sponsorships #BrandPartnerships #LiveEvents #Merchandise #Memberships #LicensingDeals

Speaker 1 00:00:00 Podcasting is booming, right? But how these podcasts is making so much money while others can't even pay for a mic.
Speaker 2 00:00:06 Wow.
Speaker 3 00:00:07 Ha ha ha.
Speaker 1 00:00:10 Well. Well timed.
Speaker 4 00:00:11 Mike down the door. Are you holding back?
Speaker 1 00:00:18 Let's break down the real business models behind the biggest shows. Spoiler alert it's not just ads. Welcome to the Digital Savage. Before we get started, I just want to let you know that over 70% of people who listen to this podcast or watch it regularly never hit subscribe. And it's completely free. And it makes a huge difference to me, because subscribing tells the algorithm that this content is valuable, which helps me grow the podcast, bring on guests, which I'm going to start doing and create even more impact for you. If you've ever enjoyed an episode of Digital Savage, subscribing is the best way to support this journey and it only takes a second. Okay, so you think Joe Rogan is making money from Spotify streams? Nope. His 200 million deal is licensing. He doesn't even need ads.
Speaker 1 00:00:59 He sold his exclusive rights to his podcast, and he's not the only one. Bill Simmons bagged $250 million from Spotify for The Ringer Network. And then there's the real power play with ownership. Look at Alex Cooper's call her daddy. She walked away from Barstool Sports, got a 60 million deal from Spotify, $60 million deal, and kept the rights to her brand, and then licensed it again to Sirius XM for $125 million. That's boss level podcasting. Let's talk about Africa. Our biggest podcast is making Bank, not just from YouTube ads, but from brand partnerships, live events, merch, and a whole lot more. And that's a whole revenue stream most podcasters ignore. And Puma, Ledwaba Mack, Cisco are all selling out venues with their live podcasts and a Nigeria that I said what I said podcast launched an entire subscription club where fans pay to be part of an exclusive community. No sponsors, no middlemen, just direct audience cash. And here's the real play. If you're a podcaster, you need at least three income streams, minimum for examples.
Speaker 1 00:01:59 Obvious ones sponsorships. But don't rely just on this. Brands can drop you any time. Merch and digital products. These are masterclasses, ebooks, templates sell to your audience here. Tata rampage is a genius. You check out what he's doing with his books and stuff. Amazing. Third membership subscriptions. These are direct fan support and freedom if you can get it right from your audiences. Even though in South Africa and Africa we're quite snip at doing that. So you can't rely on that either. And finally, this is a big one. Licensing and exclusive deals. If you can build a powerful brand, companies will pay for exclusive rights to it. If you're only relying on YouTube ads or Spotify streams, you're leaving money on the table. And the biggest podcasters aren't just talkers, they're businessmen. So here's the question does your podcast have a business model? Are you playing small or you're building an empire? Let me know in the comments! How are you planning to monetize your podcast? Have you subscribed to mine yet?
Speaker 4 00:02:51 Why not down the don't you whole bag?

AFRICA PODCAST NETWORK