How to Grow Your Business Using LinkedIn with Colin Hirdman
Introduction: In this episode of Profit with a Plan, Marcia Riner is joined by Colin Hirdman, co-founder of Rainmaker, a company that helps business owners, coaches, and sales teams expand their LinkedIn networks and generate sales using little-known LinkedIn features. Colin shares insider tips on how to turn LinkedIn into a powerful business tool.
Key Takeaways:
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Philosophy for LinkedIn Success:
- Be authentic: Show up genuinely and communicate in your own voice.
- Educational mindset: Focus on teaching, not selling.
- Experiment: Be willing to test different strategies and improve over time.
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Audience Building:
- Use LinkedIn Sales Navigator to build specific, targeted audiences.
- Leverage LinkedIn events and thought leaders to connect with potential clients who are actively interested in relevant topics.
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Connection Strategies:
- Reach out to 25 potential connections daily, aiming for around 500 connections per month.
- Prioritize connecting with those who have mutual connections, as this increases the likelihood of engagement.
- Avoid using sales messages in connection requests—keep it simple and genuine.
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Follow-Up Messaging:
- After connecting, send a message that authentically thanks them—no hard sells.
- Follow up a week later with added value, such as helpful resources, insightful questions, or relevant content.
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LinkedIn Live Streams:
- Host weekly LinkedIn live streams to engage your network. Use the same content deck but target different audiences.
- Follow up with attendees after the stream, providing value and a link to your calendar for a potential strategy call.
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Maintaining Relationships:
- Avoid the hard sell; instead, build a relationship over time. Show value and expertise before asking for business.
- Use LinkedIn's natural tools to nurture relationships, and consider moving conversations off-platform when appropriate.
Closing Remarks: Colin emphasizes the power of using LinkedIn as a revenue driver while maintaining authenticity. By focusing on creating meaningful connections, providing education, and taking a thoughtful approach to growth, entrepreneurs can turn LinkedIn into a profitable tool.
Connect with Colin Hirdman:
- Website: rainmakergrows.com
- LinkedIn: The only Colin Hirdman on LinkedIn!
Call to Action: If you’re looking to grow your business through LinkedIn, visit Colin’s site for a free consultation or connect with him directly on LinkedIn. And don’t forget to grab Marcia’s Profit Booster Playbook at boostingprofit.com to help you streamline your business and boost your bottom line!
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
