Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

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In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution.

Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.

With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI.

Topics discussed in this episode:

• Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data.
• How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data.
• Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads.
• How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data.
• Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights.
• How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes.
• What Conversion Goals Can You Track: Focus on purchase and lead tracking.
• Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources.

Links & Resources

Website: https://www.weberlo.com
Shopify App Store: https://apps.shopify.com/weberlo
LinkedIn: https://www.linkedin.com/company/weberlo/

Get access to more free resources by visiting the show notes at
https://t.ly/qGKT5

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship.

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller. This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship.

The goal of every episode is to uplevel you as an online merchant and business owner, taking your online sales and marketing strategy to the next level.

Each week, host and digital marketing veteran Claus Lauter interviews world-class ecommerce experts and marketers. They share their stories, tips, tactics, and strategies on how to build a successful online brand.

The show explores a broad range of topics, including ecommerce apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more.

Previous episodes have featured experts from Google, Gorgias, ReferralCandy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others.

Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own e-commerce business, this podcast is for you.

With over 380 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Short episodes, ideal for listening on the go.

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

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In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder.

Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants.

Topics discussed in this episode:

• Why inventory management can make or break your e-commerce business
• What happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems
• How to build a successful business with friends & maintaining relationships while growing a company
• Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand
• How AI will transform inventory and operational management for online sellers
• Why focusing on your core competency is the key to e-commerce success
• How to prepare your e-commerce brand for holiday sales

Links & Resources

GoodDay Software: https://www.gooddaysoftware.com/
Chubbies: https://www.chubbiesshorts.com/
Loop Returns: https://www.loopreturns.com/
X/Twitter: https://x.com/khency6
LinkedIn: https://www.linkedin.com/in/khency/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2atrm5cx

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of the Ecommerce Coffee Break podcast, we dive into how AI can supercharge your next email campaign.

Daniel Budai, Founder at thebudaimedia.com, shares expert insights on using AI for better email marketing and retention strategies. He explains the role of AI in creative content, segmentation, and data analysis, offering actionable tips for e-commerce businesses looking to boost their email performance.

Topics discussed in this episode:

• Why AI is revolutionizing email marketing: creative and data-driven strategies
• What makes effective email segmentation: avoiding list management mistakes
• How to build a winning email marketing strategy: Daniel Budai's "10 commandments"
• What defines the perfect e-commerce client: identifying ideal customers
• Why personalization is your secret weapon: using AI for targeted emails
• What makes emails convert: balancing content and sales

Links & Resources

Website: https://www.thebudaimedia.com/
LinkedIn: https://www.linkedin.com/in/budaidaney/
X/Twitter: https://x.com/thedanielbudai
Instagram: https://www.instagram.com/the.daniel.budai/

Get access to more free resources by visiting the show notes at
https://t.ly/th15t

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode, we tackle a common problem for online stores: shoppers who leave items in their cart without buying.

Our guest Menachem Shechter, CEO of Benzakais Growth Agency, shares how using WhatsApp instead of emails helps stores recover more abandoned carts and close more sales.

Topics discussed in this episode:

• Why cart abandonment remains a 40% problem for e-commerce
• How shopping psychology affects email recovery campaigns
• Why WhatsApp outperforms email for cart recovery
• What makes real-time messaging crucial for closing sales
• How unanswered questions lead to abandoned purchases
• Why AI-powered responses provide 24/7 cart recovery
• How WhatsApp recovery succeeds in global markets
• Why traditional CRO may be less effective than cart recovery
• What makes WhatsApp the preferred channel for customer engagement
  
  

Links & Resources

Website: https://cartkeeper.co/
Shopify App Store: https://apps.shopify.com/sp-recovery-monkey

Get access to more free resources by visiting the show notes at
https://t.ly/8BA_v

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by 10% or more.

Learn how innovative service-based upsells, like stolen package protection, outperform traditional strategies and uncover quick, practical ways to optimize your Shopify store's checkout process.

Topics discussed in this episode:

• What 300+ merchant interviews revealed about profit margins in the post-iOS 14 era
• How service-based upsells reach 40-60% conversion vs traditional 2-3% product upsells
• Why stolen package protection converts at 50-70% of concerned customers
• What makes optimal upsell pricing range from 2-9% of cart value
• How merchants boost profits by 10% in under 10 minutes with protection services
• Why extended return windows drive sales during Black Friday season
• What makes carbon neutral shipping a compelling modern upsell
• How to combine product and service upsells effectively
• What A/B testing shows about optimal upsell placement
• How success-based pricing eliminates risk for merchant protection services
  
  

Links & Resources

Website: https://www.protectmyorder.com/
Shopify App Store: https://apps.shopify.com/protectmyorder
LinkedIn: https://www.linkedin.com/in/idries-erfan/

Get access to more free resources by visiting the show notes at
https://t.ly/gIP5p

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.

Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.

Topics discussed in this episode:

• Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
• What specific data points Meta wants from advertisers for optimal campaign performance
• How server-side tracking solves modern data collection challenges for Shopify stores
• What custom conversion tracking strategies boost performance for different product lines
• Why separating purchase events matters more than parameter optimization in Meta
• How offline conversions and retail store data can enhance Meta advertising performance
• What AI-powered creative testing capabilities are coming to Meta's platform in 2025
  
  

Links & Resources

Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar

Get access to more free resources by visiting the show notes at
https://t.ly/wTibu

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales.

Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai.

Topics discussed in this episode:

• What AI Assistants really do beyond basic chatbots
• How the 4 phases of customer shopping journey work with AI
• Why instant AI answers boost purchase confidence
• What questions shoppers ask in different product categories
• How AI handles multiple languages without setup
• Why customers skip reading product pages today
• How AI cut support tickets by 20% - real case study
• What store sizes benefit most from AI assistance
• Why setup takes minutes on any Shopify theme
• How to test AI support free for 30 requests monthly
  
  

Links & Resources

Website: https://www.asklo.ai/
Shopify App Store: https://apps.shopify.com/asklo
LinkedIn: https://www.linkedin.com/in/saumil-trivedi/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4473bcm5

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!