Welcome to another insightful episode of the Flowing Sales podcast, where we dive deep into the worlds of manufacturing, sales, and entrepreneurship. Today, we're excited to have Jim Cendoma join us—a seasoned expert with an extraordinary background in the manufacturing rep space. Broadcasting straight from his garage office, Jim takes us on a journey through his decades of experience, sharing the highs and lows of building successful ventures from the ground up. Jim’s story is one of resilience, integrity, and an unyielding commitment to innovation. He began his career at Corning Glassworks but soon discovered that the corporate world wasn’t where he belonged. Driven by an entrepreneurial spirit, Jim set out on his own path, overcoming numerous challenges to establish himself as a leader in the industry. His journey is filled with invaluable lessons, from the importance of maintaining integrity in business to the necessity of implementing systems that ensure timely payments. In this episode, Jim sheds light on the unique challenges and opportunities that come with being a manufacturing rep, offering practical advice on selecting the right product lines and building strong relationships with principals. He also explores the critical balance between risk and reward in entrepreneurship, stressing that success lies in mitigating risks rather than taking unnecessary gambles. But it’s not just about business tactics. Jim’s stories are rich with humor, wisdom, and reflections on what it means to live a fulfilling life as an entrepreneur. Whether you're leading a rep firm, working in manufacturing, or considering the leap into entrepreneurship, this conversation is packed with actionable insights and thought-provoking advice. As we wrap up, Jim also gives us a glimpse into his latest ventures, including his book PEP: Profit and Extreme Performance, which encapsulates his philosophy on success through a series of engaging stories. We also learn more about his work at Sterling Innovations Group, where he mentors the next generation of entrepreneurs. Don’t miss this opportunity to learn from one of the best in the business. Tune in, take notes, and get ready to elevate your approach to entrepreneurship and sales in the manufacturing world.

Jim's Company: https://jamescendoma.com/

Jim on LinkedIn: https://www.linkedin.com/in/jimcendoma/

Jim's Book: https://www.amazon.com/PEP-Extreme-Pe...