In this episode, Helen and Paul discuss the concept of affordable luxury. They explore whether luxury can truly be affordable or if affordability compromises the exclusivity and scarcity that define luxury.

They examine examples of brands like Michael Kors and Ted Baker that started as luxury brands but became more accessible over time. They also discuss the impact of collaborations between luxury designers and high street brands.

The conversation touches on the importance of price perception and the sacrifices that may be made when luxury becomes more affordable. The conversation explores the concept of affordable luxury and its implications. It discusses the idea that affordable luxury is a contradiction because true luxury is exclusive and scarce.

The hosts share their experiences with luxury brands and highlight the importance of quality, craftsmanship, and the relationship between the brand and the consumer. They criticize brands that use fake scarcity and fake exclusivity as marketing tactics, as well as those that try to be inclusive without understanding the true essence of luxury.

The conversation concludes that affordable luxury is not a valid concept and that luxury should be reserved for those who appreciate and value it.