• Ep 9: How buyers lie and still go to heaven

  • Jan 8 2024
  • Length: 24 mins
  • Podcast

Ep 9: How buyers lie and still go to heaven

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  • Summary

  • In this episode of the H2H Sales Automation Podcast, Bart interviews Roy Johnson, a Sandler Training Franchisee of the Year. The conversation revolves around the topic of how buyers lie and still manage to make decisions in the sales process. They discuss the human-centric approach to sales, focusing on building relationships, seeking the truth, and understanding the buyer's pain points.

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