In this episode, Lori Young interviews Caleigh Bell, a podcast strategist, about all things podcasting. They discuss the importance of aligning your podcast with your overall business goals, the pros and cons of interview-style and solo episodes, and the process of managing guests and producing episodes. Caleigh also shares tips on how to grow your podcast, measure its success, and monetize it from day one.
Key Takeaways:
-Start your podcast where you are most comfortable showing up, whether it's through interviews, solo episodes, or other formats.
-Align your podcast with your business goals and target audience to drive revenue and build your audience.
-Aim for weekly episodes, but consider your bandwidth and resources when deciding on the frequency.
-Mix guest episodes and solo episodes to provide value to your audience and showcase your expertise.
-When choosing guests, look for individuals with a similar audience but a non-competing offer.
-Measure the success of your podcast by tracking audience growth, engagement, and revenue generated through podcast-specific links and intake forms.
-Give your podcast at least 18 months before evaluating its impact on your business.
Quotes:
"Wherever you are most comfortable showing up, that's where you should start from." - Caleigh Bell
"If you want your podcast to drive revenue into your business, it has to make sense with your business." - Caleigh Bell
"Being a guest on other podcasts and having guests on your podcast can help you grow your audience." - Caleigh Bell
"Make sure your guests have a similar audience as you, but not a competing offer." - Caleigh Bell
"Don't give up on your podcast until you've done it for 18 months and evaluated its impact on your business." - Caleigh Bell
About The Guest:
Caleigh Bell is a podcast strategist for ambitious entrepreneurs who want to create high converting audio and video content. She specializes in simplifying, systematizing, and monetizing podcasts and YouTube channels.
Website: www.allthingspodcasting.comThe All Things Podcasting Podcast: https://podcasts.apple.com/us/podcast/all-things-podcasting/id1571757294 Facebook: www.facebook.com/caleigh.grant.1
Connect with Lori (your host):
Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ
Subscribe to the weekly Coaches Marketing Scoop newsletter - https://amazingobm.ck.page/395ad25a19
Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
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