Episode 2: Banking on culture
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Episode 2: Banking on culture
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About this listen
Episode 2: Banking on culture
First United Bank CEO Greg Massey shares the journey that helped transform his brand from the inside out with a challenge to all the bank’s stakeholders to Spend Life Wisely®. The bank has grown from a single location in Durant, Oklahoma to more than 70 locations across Texas and Oklahoma by defining its mission, vision, and values and living into them with consistency and enthusiasm.
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