Episodes

  • Ep 33. Our Experiences with Therapy
    Nov 22 2024

    In this podcast episode, Louis and Sam discuss their experiences with therapy, emphasizing the importance of vulnerability and seeking help. They explore Louis's journey into therapy, the techniques he has learned, and the significance of identifying personal wins. The conversation also touches on the differences between NHS and private therapy, the value of personal connection in therapy, and the understanding that therapy is a lifelong journey rather than a quick fix. In this conversation, Louis and Sam explore the significance of therapy in personal growth, particularly for startup founders. They discuss the value of mindfulness, the redefinition of success, and the importance of pursuing creative passions over traditional entrepreneurial ambitions. The dialogue emphasizes the need for a shift in mindset from seeking external validation to finding fulfillment in personal achievements and relationships. They also touch on the desire for freedom from responsibilities while acknowledging the importance of meaningful connections and experiences in life.

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    1 hr and 9 mins
  • Ep 32. The Evolving Landscape of Influencer Marketing
    Nov 15 2024

    In this episode of the Evolve Podcast, hosts Louis and Sam discuss various updates in their lives, including career changes, mental health, and the influence of money on happiness. They delve into the world of influencer marketing, exploring the power of micro-influencers and the evolution of celebrity endorsements. The conversation highlights the importance of self-improvement and the changing landscape of fame in today's society. In this engaging conversation, Louis and Sam explore the complexities of generational identity, particularly focusing on the distinctions and overlaps between Millennials and Gen Z. They discuss the challenges of maintaining uniqueness in a hyper-connected world, the evolution of influencer marketing, and the power of social influence. The dialogue also delves into the significance of parasocial relationships in shaping brand loyalty and the innate human desire for social status and recognition. Ultimately, they emphasize the importance of authenticity in marketing strategies and the need for brands to resonate with their audience's values.


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    59 mins
  • Ep 31. Advertising & Marketing 101
    Nov 8 2024

    In this episode of the Evolve Podcast, hosts Louis and Sam delve into the complexities of marketing and advertising. They discuss personal updates, the blurred lines between marketing and advertising, and the challenges faced in digital marketing. The conversation highlights the importance of brand alignment, real-world marketing examples, client expectations, and the competitive nature of marketing strategies. The hosts share insights from their experiences, emphasizing the need for transparency and accountability in marketing efforts. In this conversation, the speakers delve into the intricacies of marketing and advertising, discussing budgeting strategies, the power of brand marketing, and iconic examples from companies like Nike and Red Bull. They explore the differences between marketing and advertising, the importance of generational marketing, and the impact of subtle marketing tactics. The conversation also highlights case studies of marketing failures, such as Threads and Google Glass, and the role of celebrity endorsements in shaping brand perception.




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    1 hr and 14 mins
  • Ep 30. Waffle Episode #2: Delusion, Resilience & Gratitude
    Nov 1 2024

    In this episode of the Evolve Podcast, hosts Louis and Sam celebrate their 30th episode milestone while reflecting on their journey. They discuss the closure of Sam's business, and the emotional challenges surrounding redundancy. The conversation shifts to embracing new opportunities, including launching a peer-to-peer platform, and the importance of setting boundaries in the workplace. They explore the entrepreneurial journey, the lessons learned from failure, and the necessity of channeling inner strength and delusion to achieve success. In this conversation, Sam and Louis explore the themes of scaffolding in life and career, the challenges of work-life balance, the dynamics of pressure and stress in the workplace, the roles of 'cleaners' and 'closers' in professional settings, and the impact of ambition and gratitude on personal success. They discuss how individuals can navigate their careers while managing stress and maintaining a healthy work-life balance, emphasizing the importance of resilience and the drive to achieve more.


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    1 hr and 4 mins
  • Ep 29. Relentless: Lessons from Michael Jordan & Kobe Bryant
    Oct 25 2024

    In this episode, Louis and Sam delve into the legacies of Kobe Bryant and Michael Jordan, exploring the Mamba mentality and its implications on work-life balance. They discuss the coaching philosophy of Tim Grover, the impact of trauma on resilience, and the importance of family dynamics and support systems in achieving success. The conversation emphasizes the need for understanding and balance in personal and professional life, while also acknowledging the pressures of maintaining a strong public persona.



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    1 hr and 2 mins
  • Ep 28. Social Media Pros & Cons for Business & Personal Use
    Oct 18 2024

    In this conversation, Louis and Sam explore the multifaceted impact of social media on personal identity, business, and audience dynamics. They discuss how social media has evolved from a tool for connection to a platform that often fosters comparison and conformity. The duo delves into the rise of micro-influencers, the importance of authenticity in marketing, and the complexities of parasocial relationships between influencers and their audiences. They also touch on the challenges of maintaining authenticity in a saturated market and the implications of apology culture in the digital age. In this conversation, Sam and Louis explore the complexities of wealth, celebrity culture, and the impact of social media on mental health and authenticity.



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    1 hr and 8 mins
  • Ep 27. Managing Side Hustles Alongside Day Jobs
    Oct 11 2024

    In this episode, Louis and Sam delve into the world of side hustles, discussing their personal experiences and insights on balancing a full-time job with entrepreneurial pursuits. They explore the empowerment that comes from having a side hustle, the importance of personal branding, and the challenges of navigating employment contracts. The conversation also touches on setting boundaries at work, defending one's passion against detractors, and the psychological effects of pursuing new business ideas. In this conversation, Sam and Louis explore the challenges and realities of entrepreneurship, particularly focusing on the grind of starting a side hustle while maintaining a day job. They discuss the importance of balancing personal identity with professional responsibilities, the necessity of networking and collaboration, and the critical need for skill-building before launching a business. The conversation also touches on the importance of evaluating the viability of a business idea and the emotional toll that entrepreneurial pursuits can take on individuals.


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    1 hr and 19 mins
  • Ep 26. Staying Positive & Cultivating Gratitude in Adversity
    Oct 4 2024

    In this episode, Louis and Sam discuss the nuances of positivity and happiness, exploring how they differ and how to maintain a positive mindset amidst life's challenges. Sam shares his personal journey with redundancy and the emotional toll it has taken, while Louis reflects on the importance of perspective in dealing with stress and anxiety. They delve into the complexities of self-care, the impact of overthinking, and the significance of being present in the moment. The conversation culminates in a powerful personal story from Sam about a crisis he witnessed, highlighting the importance of connection and support in difficult times. In this conversation, Louis and Sam explore the themes of positivity, emotional complexity, and the importance of communication in navigating life's challenges. They discuss how to find gratitude in adversity, the significance of self-reflection, and the necessity of surrounding oneself with supportive individuals. The dialogue emphasizes the need for open communication in relationships and the impact of mindset on personal growth and well-being.


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    1 hr and 37 mins