Forged In Fire

By: Nate Pharmer-Eden & Cole Farrell
  • Summary

  • Hosted by Nate Pharmer-Eden and Cole Farrell, Forged In Fire is where real entrepreneurship meets raw, unfiltered stories. This isn’t your typical business podcast—we skip the fluff and dive straight into the heat of what it really takes to build, run, and grow a business. From late-night doubts to game-changing wins, we explore the trials, setbacks, and breakthroughs that entrepreneurs experience at every stage of their journey.

    Whether you’re a seasoned business owner navigating new challenges or someone with a burning desire to launch your first venture, this podcast offers powerful insights and practical lessons for everyone. No sugarcoating—just honest conversations about what it takes to forge success through the fire.

    Get ready to be inspired, learn from real-world struggles, and gain the tools you need to make your entrepreneurial dreams a reality. This is your front-row seat to the highs, lows, and everything in between. Are you ready to step into the fire? 🔥

    © 2025 Forged In Fire
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Episodes
  • Episode 27: The Entrepreneur's Resilience Handbook
    Apr 21 2025

    Nate and Cole share personal stories of their most challenging real estate moments and how they transformed these potential disasters into opportunities that strengthened their businesses and mindsets.

    • Nate recounts managing a duplex that caught fire when a child found a lighter and toilet paper
    • The catastrophe led Nate to purchase the property, get his GC license, and transform it into a profitable investment
    • Cole details a $150,000 mistake on a 7-unit portfolio caused by misunderstanding commercial appraisal processes
    • Despite the refinance failure, the resulting high cash flow became the foundation supporting Cole's entire portfolio
    • Both hosts emphasize the importance of having experienced mentors to help catch potential mistakes
    • Real estate success requires resilience, adaptability, and viewing obstacles as opportunities for growth
    • Learning to pivot when things go wrong is what separates successful entrepreneurs from those who give up

    Leave us a comment below with topics you want us to discuss in future episodes. We appreciate your feedback and want to hear from you!


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    27 mins
  • Episode 26: Building a Lawn Care Empire with GreenPal
    Apr 14 2025

    Brian Clayton transforms a high school lawn mowing side hustle into an 8-figure landscaping company before creating GreenPal, the "Uber of lawn care" now serving 300,000 weekly users nationwide after a decade of determined building.

    • Started mowing lawns in high school and grew it into a company with 150 employees over 15 years
    • Sold first landscaping business for 8 figures in 2013 and quickly realized retirement wasn't fulfilling
    • Identified opportunity to create an Uber-like service for lawn care despite having no tech background
    • Spent first two years learning to code and building prototype, then struggling to find initial users
    • Discovered through direct customer engagement that reliability and convenience matter more than price
    • Describes growing a business like playing a video game where "every level has its own dragon to slay"
    • Advises entrepreneurs not to start anything they can't commit a decade to
    • Recommends not partnering with anyone you wouldn't give $10 million to start a business with
    • Emphasizes closing the gap between what customers actually experience and what founders think they experience
    • Views AI as a revolutionary tool that has transformed how they analyze data and solve problems

    Please leave us a review! This helps us grow and bring more real-world insights to entrepreneurs like you.


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    47 mins
  • Episode 25: Navigating Real Estate: From Chicago Triplex to 200 Units
    Apr 7 2025

    Linda from Married to Real Estate shares her journey from property management to owning 193 units and developing commercial properties. Her story reveals how networking, mindset shifts, and embracing uncertainty transformed her from managing properties for others to building a substantial real estate portfolio.

    • Started in property management for nearly 10 years before deciding to become an owner
    • First investment was a Chicago triplex where they implemented house hacking and BRRRR strategies
    • Moved to Houston after researching population growth, job growth, and crime rates in various cities
    • Shifted from single-family to commercial real estate to accelerate path to financial freedom
    • Participated as a passive investor first to understand the syndication process from the investor perspective
    • Currently owns 193 units plus a retail center under development
    • Planning to diversify into boutique hotels and assisted living facilities
    • Runs a virtual real estate meetup every Thursday at 11am CST
    • Recently became John Maxwell certified as a speaker and coach
    • Uses LinkedIn as a powerful networking tool by posting consistently and authentically

    If you enjoyed this episode, please leave us a review so we can grow, educate others, and help more people find us.


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    43 mins

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