In this episode, we dive into the art of scaling down a traditional full-time marketing role into a high-impact fractional CMO engagement. Whether you're a business looking to optimize your marketing leadership or a marketing executive considering the shift to fractional work, this episode will provide you with actionable insights.

What You’ll Learn:
✅ The key differences between a full-time CMO and a fractional CMO
✅ How to identify the core responsibilities that drive the most value
✅ Strategies to streamline marketing efforts without sacrificing growth
✅ How to manage expectations and communicate effectively with stakeholders
✅ Tools and frameworks that help fractional CMOs maximize efficiency

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

Casey shares a mindset shift crucial for long-term success, emphasizing commitment over quick pivots. Learn how to establish yourself as a leader, navigate challenges, and build a sustainable, high-paying fractional CMO career. If you're ready to go all in, embrace the highs and lows, and unlock your true potential, this episode is packed with advice to help you succeed.

Here’s what we talked about:

• AI’s impact on marketing

• Rising value of fractional CMOs

• Commitment as the key to success

• Choose a niche that excites you

• Resilience through challenges

• Longevity lessons from industry leaders

• The “I’m here for it” mindset

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

Casey discusses the shift from marketer to fractional Chief Marketing Officer. He unpacks the 'why' behind the transition, explores the freedom and opportunities this career path offers, and provides steps to help you elevate your career. Learn how to define your value, land high-paying clients, and solve bigger problems—all while creating the lifestyle you deserve. If you're ready to embrace leadership, sharpen your focus, and unlock your potential, this episode is packed with insights to help you succeed as a fractional CMO.

Here’s what we talked about:

• The importance of understanding your "why"

• Selling marketing strategy and leadership, not implementation

• Ideal client profiles as a fractional CMO

• The power of making offers and overcoming fear of rejection

• Delegation and focusing on big problems as a leader

• Practicing future prediction as a fractional CMO

• Essential mindset shifts for fractional success

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

Casey goes into the powerful role belief systems play in success as a fractional CMO. He explores how limiting beliefs—whether self-imposed or adopted from others—can hold you back. Learn why taking risks is essential, how to align your mindset with your goals, and how to build a thriving fractional CMO practice. If you're ready to tackle bigger problems, deliver greater impact, and unlock your full potential as a marketing leader, this episode is packed with insights to help you get there.

Here’s what we talked about:

• Beliefs shape actions and outcomes.

• Challenging limiting, imposed beliefs.

• Taking risks to achieve growth and rewards.

• Persistently following up with potential clients.

• Building a supportive and aligned community.

• Resolving conflicts between competing beliefs.

• Trusting your current skills while improving.

• Actively pursuing opportunities and challenging doubts.

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode, Casey unpacks what it means to be a fractional CMO, the responsibilities of this pivotal role, and why it's the ideal path for marketing leaders ready to tackle bigger problems and deliver impactful results. Whether you're curious about strategy versus execution, building a marketing team, or creating a thriving fractional CMO practice, this episode offers actionable insights to help you lead confidently and succeed in this exciting career path.

Here’s what we talked about:

● The key responsibilities of a fractional CMO

● Focusing on high-impact activities instead of day-to-day execution

● Building in-house marketing expertise to increase client value

● Choosing ideal clients who can afford and benefit from fractional CMOs

● Managing 3-5 clients for sustainable workload and income

● Leveraging AI tools for efficiency in strategy and operations

● The increasing demand for fractional CMOs

● Pathways to grow income and scale impact

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:
👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:
Website: https://caseystanton.com/
LinkedIn: https://www.linkedin.com/in/caseystanton

Casey Stanton kicks off Season 2 of the Fractional CMO Show with an exciting update on his journey since the last episode in 2023. From personal milestones like buying a historic home to professional advancements such as launching CTOx, Casey shares why now is the perfect time to embrace the role of a fractional CMO. Discover how AI is reshaping marketing departments, why leadership remains critical, and how fractional CMOs can secure high-paying, fulfilling roles while solving bigger problems. Get ready to learn, grow, and thrive in the evolving marketing landscape.

Here’s what we talked about:

• Life! What I've been up to...
• My latest book "Find Your CMO"
• Launch of CTOx and the dynamic opportunities in fractional CTO roles
• Shrinking marketing departments and the rise of AI-driven tasks
• Why leadership and strategic vision will always require human oversight
• Predictions for the role of AI in the future of marketing
• Focusing on leadership and strategy rather than execution
• Building lasting client relationships and pricing services appropriately
• Avoiding the “agency trap” and maintaining high profit margins

Subscribe to the podcast so you don't miss an episode!

If you'd like me to answer your question on an upcoming episode, share your question at:

https://cmox.co/podcast

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big.

Takeaways:

• Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now?

• Identify and solve big problems. Focusing on solving significant problems can lead to substantial progress. This includes not just identifying these issues but also determining the best ways to solve them.

• Find solutions for smaller problems that will either take care of them once and for all or can be outsourced so you keep your time and energy focused on solving bigger problems both in your life and as a Fractional CMO.

• To free up time for strategic thinking, delegate operational and routine tasks. It's essential to delegate tasks and not just responsibility, enabling you to focus on more high-impact work.

• By simplifying the ways that team members report to you, you can be more effective. Simplified reporting structures can also reduce the burden on leaders.

• A crucial role for Fractional CMOs is to predict the future using data. This involves staying ahead of trends, technology, and market shifts and being proactive in responding to them.

• Continuously monitor your market and industry. Be aware of changes and developments in your niche to stay ahead of competitors and adapt your marketing strategies.

Quote of the Show:

• “Solving the problem isn't becoming an expert in every single piece of marketing technology; Solving the problem is identifying the problem and figuring out who can solve it.” - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call

• The Fractional CMO Method: https://cmox.co/book/

Shoutouts:

• 10X IS EASIER THAN 2X by Dan Sullivan and Dr. Benjamin Hardy

• Who Not How by Dan Sullivan and Dr. Benjamin Hardy

• Personality Isn't Permanent by Dr. Benjamin Hardy

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/xPxMCFSCmA8

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks.

Takeaways:

• Great copywriters understand the buyer's pain points and they can craft copy that highlights those pain points in such an emotionally impactful way that the buyer then wants to buy that solution to their pain points.

• Two things that aren’t required for great copy are an amazing funnel and every copywriting trick in the book. Great copy should be able to stand on its own. For example, it could be part of a direct mailer, a long-form webpage, or a YouTube video.

• Fractional clients that are personally involved in delivering value for their customer needs their Factional CMO to come into their organization and be the leader of the marketing team. They need to lead the rest of the business, they don’t have time to lead the marketing team.

• While you might be able to do X marketing task, it’s likely a better use of time to have someone on your team address X task, so you can give the rest of the marketing team their assignments so you can solve bigger problems.

• For example, a military general should spend most of their time at the frontline of the battle with a rifle in their hand, their job is to devise the best plan to accomplish their goal. Likewise, a marketing leader's primary responsibility is making smart decisions, and they should avoid getting involved in every detail of marketing.

• Once you stop being the do-er of every marketing task and become the marketing leader that your fractional client needs you to be, you will become more valuable to them which will result in higher paychecks for you.

Quote of the Show:

• “Copywriters matched with a good product team can make beautiful things happen.” - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call

• The Fractional CMO Method: https://cmox.co/book/

Shoutouts:

• Copy Chief Live - Event in Nashville, TN

• Kevin Rogers - Founder of Copy Chief Live

• Example of Video Sales Letter from Gundry MD: https://www2.enrichyourfood.com/video220413a_ap/?sessionid=1561352762079

• Jeff Walker - Creator of the Product Launch Formula

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/xPxMCFSCmA8