What does Zendesk’s new AI solution mean for the future of customer experience?

How is the new company Agency reinventing customer success to empower teams?

Can customer-led growth really drive sustainable revenue?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone, Co-Founder and Chief Operating Officer of Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:16) Zendesk’s New AI-Powered Solution for Intelligent CX

(05:32) New Company Called "Agency" Boosts Customer Success with AI

(10:25) What is Customer-Led Growth?

(16:39) Biggest Mistakes In Partnering With Customers To Drive Growth

(19:19) Driving Customer-Led Growth Across Pre- and Post-Sale Strategies

(22:13) Should You Source Or Influence In Campaigns?

(23:45) People-first Customer-Led Growth

To hear Gianna Scorsone’s insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth, check out the extended conversation on the TACK Network: https://tacknetwork.com/

Connect with Gianna Scorsone: https://www.linkedin.com/in/giannascorsone/

Our sources from today’s headlines:

https://www.techedgeai.com/zendesk-unveils-ai-powered-omnichannel-innovations-to-elevate-cx/
https://techcrunch.com/2024/10/16/after-selling-drift-ex-hubspot-exec-launches-ai-for-customer-success-managers/

Produced in partnership with: https://shareyourgenius.com/

How is AI making it easier and more affordable to start a business?
What are network effects and how do they drive business growth?
Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:43) Insanely Cheap Ways to Start a Business

(05:45) The Power of Network Effects in Scaling Businesses

(11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor

(12:45) What is Go-to-Network?

(13:57) Tips for Using Go-to-Network

(16:54) Roles of Trust and Authenticity in Business Networks

(21:30) Tips for Business Network Growth

(26:47) Biggest Misconception About The Value of Network

To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Mac Reddin: https://www.linkedin.com/in/mac-reddin/

Our sources from today’s headlines:

https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
https://online.hbs.edu/blog/post/network-effects-business

Produced in partnership with: https://shareyourgenius.com/

What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?

Is it ethical for LinkedIn to use your data to train AI?

How should customer data be used to support your go-to-market strategy?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.

Jump into the action:

(00:00) Welcome to GTM News Desk

(00:32) Jony Ive Collaborates with OpenAI on New AI Device

(04:48) LinkedIn is using data your data to train AI
(10:13) Meet Evan Huck, CEO of UserEvidence

(16:43) What is customer evidence?

(20:38) Marketers' Biggest Mistake with Customer Evidence

(23:57) The Importance of Specificity in Customer Evidence

(26:03) Most common misconception in customer evidence

To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Evan Huck: https://www.linkedin.com/in/evanhuck/

Our sources from today’s headlines:
https://techcrunch.com/2024/09/22/yup-jony-ive-is-working-on-a-new-ai-device-company-with-openai/

https://www.linkedin.com/mypreferences/d/settings/data-for-ai-improvement

Produced in partnership with: https://shareyourgenius.com/

How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing?
Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests?
What is the best framework for using data-driven marketing to align with your C-Suite this budget season?

Those are the 3 big topics we're covering on this episode of GTM News Desk. We’re joined by Ali Jawin, SVP of Marketing at Outreach, to share her insights on the importance of having solid data for AI integration, why you should start small with marketing tests before scaling up, and her strategies for ensuring marketing initiatives are data-driven and aligned with C-suite expectations.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:45) OpenAI aims for $150 Billion Valuation

(05:38) Scott Brinker’s article on the impact of AI on the B2B Market

(09:35) Meet Ali Jawin, SVP of Marketing at Outreach

(10:42) Tips for great marketing strategies using data

(16:37) Biggest mistakes made by marketers today

(22:27) Most common misconception from executives about data-driven marketing

(28:50) People-first data-driven marketing

To hear Ali Jawin’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Ali: https://www.linkedin.com/in/alijawin/

Our sources from today’s headlines:
https://techcrunch.com/2024/09/11/openai-reportedly-in-talks-to-raise-at-150b-valuation/
https://chiefmartec.com/2024/09/will-ai-in-martech-make-buyer-experiences-better-or-worse-it-depends

Produced in partnership with: https://shareyourgenius.com/

Is AI actually helping folks be more productive at work?
What can B2B learn from then NBA's new media agreement?
What does an actual modern (and successful) marketing leader look like these days?

Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesforce, to share her insights on the nuanced role of marketing leadership, the evolving landscape of marketing's impact on the bottom line, and her people-first approach to leading effective teams. Katie discusses her "three-piece framework" of People, Pipeline, and Process, highlighting the importance of maintaining a balance between creativity and data, and the value of over-communicating with executive leadership to navigate market uncertainties.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:37) AI taking over jobs

(05:24) NBA's 2024 media agreement and the evolving media landscape

(10:43) Meet Katie Foote, CMO of CaptivateIQ

(12:37) Tips for great marketing leadership

(15:26) Biggest mistake made by marketing leaders

(22:12) Common misconceptions of CEOs about marketing leaders

(27:30) People-first marketing leadership

To hear Katie Foote’s insights on marketing leadership, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Katie: https://www.linkedin.com/in/katie-j-foote-72195325

Our sources from today’s headlines:
https://www.upwork.com/research/ai-enhanced-work-models

https://www.nba.com/news/nba-media-agreements-2024

Produced in partnership with: https://shareyourgenius.com/

What can we learn from Nike’s last marketing pivot that failed?
Is Hubspot’s AI SEO tool actually helpful?
How do you define your ICP to be both people-first and fueled by data?

These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:43) Nike's marketing strategy mistake

(08:01) HubSpot AI search grader

(15:56) Meet Manoj Ramnani, CEO of SalesIntel

(17:13) Manoj’s ideal customer profile (ICP)

(23:04) The biggest mistake made by CEOs in 2024

(30:09) Biggest misconceptions in creating an ICP

(31:15) People-first ICP strategy

To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Manoj: https://www.linkedin.com/in/manojramnani/

Our sources from today’s headlines:
https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/

https://www.hubspot.com/ai-search-grader

Produced in partnership with: https://shareyourgenius.com/

How is content marketing changing in 2024??

What is up with the Meta custom AI characters?

How do you make effective zero-click content?

Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:09) Semrush’s content marketing statistics

(05:39) Thoughts on SEMrush's research-based content

(08:35) Meta's new AI studio for creating avatars

(13:03) Meet our guest, Amanda Natividad from SparkToro

(15:27) How to make content today not suck

(21:24) Biggest mistake content marketers make in 2024

(29:42) Common misconceptions from executives about content-led growth

(34:19) Creating content for people vs. algorithms

To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Amanda: https://www.linkedin.com/in/amandanat

Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release

Produced in partnership with: https://shareyourgenius.com/

What is there to know about PathFactory’s acquisition of UberFlip?
How do you design a people-first marketing funnel?
Where is the future of SEO headed with Google’s latest updates?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional marketing techniques and advocates for a buyer-focused strategy. She discusses the pivotal role of CEOs with marketing backgrounds in spearheading effective strategies and offers a comparison of marketing processes to relationship-building. And in the extended conversation exclusive to TACK Network, she shares her framework for creating a people-first marketing funnel.

Jump into the action:
(00:00) Welcome to GTM News Desk
(04:47) PathFactory acquired UberFlip - what does that mean for you?
(08:33) The Future of SEO
(12:26) Meet our guest, Nikki Engel from Gainsight
(21:46) Treating education like a product
(23:42) Marketing tactics for immediate ROI
(29:42) Google’s emphasis on experience & expertise for credibility

To hear Nikki’s framework for People-First Funnal Framework, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Nikki: https://www.linkedin.com/in/nikki-engel-9972ba12/

Produced in partnership with: https://shareyourgenius.com/