
Gen Z, Emotions & the Rise of Pet Parenthood in India
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About this listen
Host: Dr. Abid, Veterinary Gynecologist
Hello every one , yellarigu namskara ,
welcome back to Tails and Talk — the podcast where paws meet purpose. I'm your host Dr. Abid.
Before we dive into the furry world .
Let me congratulate RCB for their maiden IPL title,
Ee saala cup namdu....
In today’s episode, we’re diving into something deeply emotional and powerfully cultural — why pets are more than animals in Indian households today — they’re family.
And leading this shift? Gen Z. Yes, the same generation known for memes, mindfulness, and minimalism — is redefining what it means to be a pet parent in India.
Let’s rewind just a decade ago — pets in India were often seen as security, status symbols, or companions. But something has shifted.
Today, 8 out of 10 Indian pet parents describe their pet as “my child” or “my baby.”
This is not just a lifestyle trend — it’s what we now call the emotional economy.
A study by Euromonitor shows that Indian households are spending nearly 60% more annually on pet care than they did five years ago.
That’s not just food and grooming — we’re talking birthday parties, spa days, custom outfits, and yes, even therapy!
And why not? These pets offer unconditional love, a safe space, and companionship in a world that’s getting faster, lonelier, and more digital.
Born between 1997 and 2012, these young Indians are digital natives, emotionally aware, and fiercely independent.
Unlike previous generations, many in Gen Z are delaying marriage and children — but not love.
They’re adopting pets instead.
📊 According to a 2024 Petfed India survey, over 35% of new pet parents in metro cities are under 30.
e commerce platforms , and pet-friendly cafés are booming — not because of traditional pet owners, but because of young professionals who want more than just a pet — they want connection.
So how is this emotional connection driving India’s pet industry?
Well, when you treat your pet like a child, you don’t compromise.
You go for organic food, supplements, grooming products, insurance, toys, even pet astrologers!
💸 India’s pet industry is expected to touch ₹10,000 crore by 2026 — up from ₹4,000 crore in 2021.
And Gen Z is at the heart of this spending — valuing wellness, ethics, and aesthetic over just convenience.
This emotional shift isn’t just heartwarming — it’s revolutionary.
It means India’s pet care system — including vets, nutrition, training, and pet products — must now evolve to match the expectations of emotionally invested Gen Z pet parents.
This includes:
✅ Accessible telehealth
✅ Behavioural services for pets
✅ Clean-label, science-backed supplements
✅ Inclusive products not just for purebreds
We’re entering an age where caring for a pet isn’t just an act of responsibility — it’s a relationship grounded in love, empathy, and emotional intelligence.
As Gen Z leads this cultural and economic shift, the rest of us — from veterinarians to brands, from policymakers to families — need to catch up. Because pets aren’t just part of the family anymore — for many, they are the family.
And that’s a beautiful thing.
Thank you for joining me today on Tails and Talk. If you found this episode insightful, do follow, share, and leave us a review — it helps more pet lovers discover our growing community.
Until next time,
Give your furry friend an extra treat today —
This is Dr. Abid, signing off with love, licks, and a little tail wag. 🐾