Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This episode is a reminder that perseverance and self-belief can make all the difference, even when doubts creep in - encouraging other therapists to take the leap into private practice with confidence.

Takeaways:

• Fear of not being good enough held Katrina back but she discovered those fears were unfounded
• Katrina has been consistent on social media and successfully attracted clients.
• A significant aspect of her success has been the willingness to share personal experiences, including her journey through pregnancy loss, which resonated with clients and fostered a sense of connection.
• Katrina emphasised the importance of setting boundaries in her practice, particularly as the Mum of young children. This allows her to maintain a balance between work and family life, which is crucial for her well-being.
• Finally, Katrina reflects on how overcoming fear and embracing opportunities, stepping outside her comfort zones, has helped her professional growth.

Keywords:

private practice, starting private practice, social media for therapists, therapist branding, marketing for therapists, self-care for therapists, therapist supervision, pregnancy loss support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of the Good Enough Counsellors Podcast, Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice.

If you’ve ever found yourself staring at a blank screen, unsure of what to post next, this episode is for you! Josephine covers how to plan your content using themes, the importance of consistency, and how awareness dates can inspire your social media calendar. By the end of this episode, you’ll have practical tips that will help make posting on social media easier and more effective.

Whether you're a therapist just starting out on social media or you're looking for ways to refresh your strategy, you’ll walk away with actionable insights to help you attract more clients.

Takeaways:

• Social media is an invaluable tool for therapists seeking to connect with potential clients and attract referrals.
• Establishing a content framework not only alleviates the pressure of content creation but also fosters consistency in engagement with your audience.
• Incorporating awareness dates into your content strategy can provide inspiration and relevance, enhancing the emotional connection with your followers.
• By categorising posts into education, encouragement, engagement, and empowerment, therapists can effectively reach different sectors of their audience.
• Consistent posting helps build trust and familiarity, ultimately making your audience anticipate your content and rely upon your insights.
• Planning ahead by utilising awareness dates makes it easier to post and enhances your social media presence.

social media for therapists, content ideas for therapists, how to attract clients on social media, Mother's Day content ideas, social media content planning, tips for therapists on social media, therapist social media tips, private practice marketing strategies

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Suzie Jamieson, a seasoned therapist, tells Josephine Hughes about her experience following a professional complaint that shook her confidence and career. On March 25, 2021, she received an email from the BACP informing her of a complaint, thrusting her into a world of fear and shame. Despite having a flourishing practice, the complaint triggered a profound personal crisis leading to a two-year ordeal filled with emotional turmoil. Susie candidly discusses the psychological impact of the experience, detailing how the stress of the complaint permeated her life, affecting her mental health and financial stability. She discusses the vulnerability therapists face in their practices and the stigma surrounding complaints. Susie emphasises the necessity for support systems for therapists who encounter such challenges, highlighting her commitment to fostering a safe space for fellow practitioners to navigate their own crises. Her resilience shines through as she illustrates her journey toward recovery, ultimately transforming her experience into a source of empowerment and advocacy for others in the field.

Takeaways:

• Susie Jamieson's journey reveals the profound emotional impact of receiving a client complaint.
• The lengthy complaints process can leave therapists feeling isolated and questioning their professional worth.
• Creating a supportive environment for therapists who have faced complaints is crucial for healing.
• The importance of maintaining thorough documentation cannot be overstated when faced with complaints.
• Susie's experiences highlighted the need for systemic changes within professional membership bodies

therapist support, complaints process for therapists, handling client complaints, therapist burnout, therapist self-care, ethical complaints in counselling

You can find Susie at her website or on Instagram and Facebook

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.