In today’s episode, we’re diving into Golden Hour Coaching calls and Office Hours—two key elements of our evolving coaching model. These calls are designed to help clients take actionable steps quickly, with high-frequency support to keep them moving forward.

We’ll explore:

• The difference between mentorship and coaching and how these calls fit into the bigger picture of faster client success.
• The Golden Hour Coaching calls for Stage 1/2 (First Steps) and Growth Phase (Stage 3) clients, focusing on one step at a time to help them implement the Two-Brain model.
• The role of Office Hours, which feature subject-matter experts and cover specific topics like sales, marketing, and project planning.
• Why group coaching is an essential tool for speeding up results, and how mentors can leverage these calls to support their clients.

Learn how group coaching can complement 1:1 mentorship and accelerate your clients' journey to success.

In this episode, we explore the concept of frequency vs. depth in coaching and how mentors can maximize their time with clients based on their client avatar. The way you spend your one hour per month with each client should vary depending on their ability to execute and take action.

Key takeaways include:

• Green Avatars: High achievers who can handle larger, deeper tasks. Focus on big projects like creating a staff playbook or designing a marketing campaign.
• Yellow Avatars: Clients who need frequent, smaller steps and more accountability. Keep the tasks simple and provide regular check-ins to maintain momentum.
• Red Avatars: Clients who need small steps and emotional support. Break tasks down further, address their fears, and help them take action one step at a time.

We also introduce the Golden Hour coaching calls as a valuable resource to support yellow and red clients who need more frequent touchpoints. These calls provide unlimited business coaching and can help clients get unstuck and make progress between 1:1 sessions.

This episode will help you understand how to tailor your approach to each client’s needs and deliver effective coaching that speeds up results.

🎧 Intro: A Quick Recap

• In our last episode, I introduced the new Help First Referral Program:
• → Send someone to www.twobrainreferrals.com
• → They get $300 off. You get $300.
• This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.
• We’re near capacity. Every seat around the TBB campfire matters.
• Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.

1. Answer Questions in Niche Gym Groups

• GOU, PushPress Community, SugarWOD Affiliate group, etc.
• Search posts using keywords like “need more leads,” “how to price,” etc.
• Add helpful value, then DM: “Happy to hop on a call if you want to talk more.”

2. Start Weekly ‘Office Hours’ Posts

• Example: “I’m a long-time gym owner and TBB client. I open up ‘Office Hours’ on Thursdays—drop your questions below!”
• Builds trust and creates organic conversations.

3. Use the ‘Help First’ DM Strategy

• Follow up publicly helpful posts with:
• → “I’ve been there—want to hear what worked for me?”
• → After chat: “Can I introduce you to Coop?”
• → Start a group chat on Messenger or email Coop directly.

4. Host Local Coffee Clubs or Roundtables

• Invite 3–5 gym owners for breakfast and connection.
• Keep it informal: “What’s going well for you right now?”
• We’ll even cover the bill—just send the receipt.

5. Speak or Share Resources at Affiliate Events

• Join virtual or in-person CFHQ roundtables.
• Offer tips, drop links, follow up with offers to help.

6. Attend Local Competitions and Be Visible

• Wear the TBB shirt. Network. Listen.
• No pitch—just “What’s working at your gym lately?”

7. Share TBB Content + Personal Commentary

• Repost a blog or video and add your story:
• “This helped me raise ARM by $50/month. Here’s how…”

8. Tell Your Own Story (Video or Post)

• Before → Turning Point → After.
• “Before mentorship I was stuck at 40 members...”
• End with: “DM me if this resonates.”

9. Share Other Success Stories

• With permission, talk about other gyms who’ve grown through mentorship.
• Add your personal perspective: “I watched this gym 3x their revenue…”

10. Use Free TBB Resources One-on-One

• Pick ONE blog, podcast, or PDF that fits their current struggle.
• Example: “This guide helped me hire my first coach.”

• Help First works. We don’t need to sell.
• Just be visible, be helpful, and make the connection.
• When someone’s ready, send them to twobrainreferrals.com.