In a constantly changing world, the ability to make good decisions is often the dividing line between progress and stagnation, not least because stepping into the unknown can be unsettling and nerve-wracking. 

Cheryl Strauss Einhorn is an expert in decision-making. She founded Decisive, a decision sciences company that uses the AREA Method to train people and teams in complex problem-solving and decision-making skills. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. 

Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times and Foreign Policy Magazine to Barron’s and The Stanford Social Innovation Review. 

Cheryl teaches at Cornell University and has authored three books, Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles, Problem Solver, Maximizing Your Strengths To Make Better Decisions, was published in March 2023 by Cornell University. 

In this episode of the LIFT podcast, we talk about Cheryl’s background in decision-making and how we can problem-solve and make complex decisions more easily.