Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work?

Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups.

We discuss:

1) Actionable tips on writing compelling press releases

2) Leveraging surveys to improve your chances of being featured in a popular publication

3) Using AI to enhance your PR strategy

Tune in to learn how to effectively tell your story through press releases and attract media attention.

00:00 Meet Mickie Kennedy: Press Release Marketing Expert

01:17 The Power of Press Releases for Small Businesses

02:29 Mickie's Journey from Poetry to PR

03:47 The Evolution of Press Release Distribution

04:28 Crafting Effective Press Releases

14:37 Using Surveys to Enhance Press Releases

22:48 Success Stories and Real-World Examples

27:36 The Power of Storytelling in Product Launches

28:07 Sharing Personal Stories to Connect with Audiences

28:40 Incorporating Origin Stories in Press Releases

29:53 The Impact of Strategic Press Releases

32:33 Mickie's Personal Branding with Glasses

33:28 The Role of Timing in Press Releases

36:49 Mickie's Free Masterclass on Strategic Press Releases

38:08 How to Work with E-Releases

38:55 Using AI for Press Release Writing

41:20 Crafting Compelling Quotes for Press Releases

44:49 The Frustration of Needless Emails

47:36 Conclusion

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.

Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

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