Humanizing Growth Series by The Institute for Real Growth

By: Institute for Real Growth
  • Summary

  • Each week, IRG founders Frank van den Driest & Marc de Swaan Arons talk with global thought leaders and practiitoners to discuss what it takes to drive human-centric growth. The institute for Real Growth helps CMOs and other growth leaders drive ‘Real Growth’ by connecting them to peers and experts through live-action programs inspired by our thought leadership.We are an independent and not-for-profit organization in partnership with: WPP, Google, Facebook, Kantar, LinkedIn, Spencer Stuart, The Exetor Group, NYU & Said Business School, University of Oxford. Find out more at www.instituteforrealgrowth.com
    © 2024 Humanizing Growth Series by The Institute for Real Growth
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Episodes
  • Dolf van den Brink, Chairman and CEO, Heineken in conversation with Frank van den Driest
    Mar 28 2022

    This Humanizing Growth Series is reflecting on the personal leadership journey and brand transformation efforts of Dolf van den Brink, the CEO of 300 HEINEKEN brands operating in 190 countries. Once a management trainee and now CEO, van den Brink will share his learnings from the past, his challenges in the present, and his ambitions for the future.

    Personal journey
    Heineken is famous for its Dutch entrepreneurial spirit and taking on challenges headfirst. Rising to the top in such an organization requires cultural adaption and synchronization. Van den Brink shares his lessons learned while synching and growing into his leadership roles across the globe.

    This conversation was part of a live webinar series. See more here: https://instituteforrealgrowth.com/upcoming-webinar.html

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    54 mins
  • GSK - CEO & CMO Brian McNamara & Tamara Rogers in conversation with Marc de Swaan Arons
    Dec 7 2021

    In this conversation with both the CEO & CMO of GSK Consumer Healthcare, Brian McNamara and Tamara Rogers, we discuss the power of having a clear purpose. For GSK, that is simple: ‘Deliver better everyday health with humanity’, which guides their decisions and actions every day. But how did they build and translate this throughout the organization and use it to help their employees find their own personal purpose?

    In this podcast, we also dive deeper into the CEO & CMO coalition and the role that marketing plays in driving more Humanized Growth within GSK. The clear, honest, and tangible advice from Brian & Tamara makes this conversation a must-watch for marketing & growth leaders.

    This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html

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    54 mins
  • Hakan Bulgurlu, CEO Arcelik in conversation with Frank van den Driest
    Nov 22 2021

    In this episode of the Humanizing Growth Series, we speak to Hakan Bulgurlu, CEO Arcelik. Arçelik is one of the most sustainable home appliances and houseware companies in the world, ranking 34 on Corporate Knights’ 2021 Global 100 Index and is also the industry leader for the second year in a row on the Dow Jones Sustainability Index.

    For Bulgurlu, an organizational transformation starts with a personal transformation. He discusses his personal purpose and how he aligns that with the companies vision and offers tangible steps for other leaders out there to follow suite.


    This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html

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    54 mins

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