In this episode of the Flipped Lifestyle Podcast, we’re diving into the world of urban herbology with our special guest, Lynn Shore! Lynn, an expert herbalist based in Amsterdam, takes us on her journey of moving from England to the Netherlands and immersing herself in the art of urban foraging and herbal medicine. Lynn has turned her passion for urban herbology into a thriving hybrid course that combines online learning with in-person experiences, showing how you can take even the most niche interests and create a vibrant business around them.

We discuss Lynn’s unique approach to marketing, exploring ideas for expanding her reach, growing her online presence, and connecting with more students interested in the healing power of nature right in the heart of the city. Plus, Lynn shares an exciting upcoming project—a research initiative where she'll attempt to live solely on foraged food for an entire month! This one-of-a-kind challenge opens up incredible opportunities for content creation, storytelling, and audience engagement.

To learn more about Lynn and her work, visit her website at urban-herbology.org.

If you're inspired by Lynn’s story and want to start, grow, or scale your own online business, join our community of family-focused entrepreneurs at the Flipped Lifestyle Community! Together, we’ll help you create a life you love by building a business around the things you’re most passionate about. Visit flippedlifestyle.com to learn more!