Impact Makers

By: Andrew Wardlaw Caitlin McLean Alex Berteanu
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  • Summary

  • Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products, and assess the impact of innovative items. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.
    2024 Impact Makers
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Marketing Economics
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Episodes
  • When Things Turn Sour

    When Things Turn Sour
    Oct 2 2024
    In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional mushroom coffee and alcohol-free mood-enhancing beers, discover how "soft wellness" is making waves in consumer-packaged entertainment. Joined by sensory experts and social media trend analysts, this episode uncovers how taste, texture, and social media trends are redefining how we elevate our mood every day. Tune in to discover the future of wellness products and the science behind how they make us feel good.Follow us on Instagram @impactmakerspod
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    39 mins
  • Adventures in Beverages

    Adventures in Beverages
    Aug 30 2024
    In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode is packed with insights on how the beverage category is pushing boundaries. Featuring expert guests from Kerry, WGSN, and Icenine Drinks, they delve into emerging trends like savory sips and premium hydration, while also uncovering what’s capturing the attention of Gen Z on TikTok. Tune in to discover the innovations shaping the future of beverages!Follow us on Instagram @impactmakerspod
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    41 mins
  • The Rise of Store Brands

    The Rise of Store Brands
    Jun 30 2024
    Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands in the first episode of the Impact Makers Podcast. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products from Trader Joe’s, Morrisons, and M&S, and assess the impact of innovative items like Lewis Hamilton's non-alcoholic agave spirit. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.Follow us on Instagram @impactmakerspod
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    43 mins

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