• In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements
    Dec 4 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss your digital ghost. You will learn whether employers can put your digital ghost to work, the legal and ethical implications of employers using your digital assets, how to safeguard your digital likeness, and what you need to negotiate with your employer.

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    31 mins
  • In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum
    Nov 20 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain insights into the human element of marketing and how it intersects with AI. You will understand the value of listening in market research and how to extract insights from industry events.

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    30 mins
  • In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
    Nov 13 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your AI investment and driving tangible results, rather than just chasing innovation awards. Prepare to rethink your approach to AI and unlock its true potential for your business.

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    https://www.trustinsights.ai/analyticsformarketers

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    26 mins
  • In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times
    Nov 6 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing in uncertain times. You'll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift. Explore the importance of balancing daydreaming with practicality for long-term business success.

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    31 mins
  • In-Ear Insights: The Trust Insights RAPPEL AI Prompt Framework Explained
    Oct 30 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the new RAPPEL framework for AI prompting, designed to simplify and improve your interactions with AI. Discover why priming the model is crucial for accurate results and how this framework helps you avoid common pitfalls. Learn how RAPPEL streamlines the process of creating effective prompts and how to use it to scale your use of AI. Unlock the secret to repeatable AI success by learning from each interaction and building better prompts for future use.

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    31 mins
  • In-Ear Insights: Data Protection, AI, and Privacy
    Oct 23 2024

    In this week's In-Ear Insights, the TrustInsights.ai podcast, Katie and Chris discuss data protection, AI, and privacy. How do you protect your data and client/customer data when using AI tools like ChatGPT? Learn the two major protection classes and three levels of data protection in this episode. Tune in to find out more!

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    25 mins
  • tipodcast-generative-ai-for-strategic-planning
    Oct 9 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for strategic planning. You will learn how to leverage AI to translate data into actionable insights, overcoming the common struggle of understanding what to *do* with your marketing data. You'll discover how to use AI to identify the "why" behind your marketing results, going beyond simple "what's working/what's not" analyses. Finally, you will explore how to utilize AI even if you lack readily available data, uncovering creative ways to gather the information you need for effective strategic planning.

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    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

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    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    25 mins