Hosts Ryan Goldfarb and John Errico are back to discuss the benefits of creating their own direct booking website for their short-term rental properties in Atlantic City. Tired of relying solely on third-party platforms like Airbnb, they aim to increase their control over their business and provide a better guest experience. Through their discussions, they cover topics such as RevPAR, pricing strategies, marketing initiatives, the importance of a domain name, and collecting email addresses.

[00:00:02] Direct booking website for Atlantic City rentals [00:04:06] Improving RevPAR through Direct Booking Platform [00:07:17] The Power of Direct Bookings [00:10:31] Benefits of Focusing on One Geographic Area [00:14:01] Measuring Vacation Rental Marketing Success [00:17:08] Benefits of Dual Property Management/Ownership Model [00:20:25] Pricing Strategies in Vacation Rental Industry [00:23:51] Pricing and value issues on Airbnb [00:27:13] Maintaining Quality for Airbnb Rentals [00:31:14] Benefits of Using Guesty Channel Manager [00:34:39] Benefits of a Suitable Domain Name for SEO [00:38:03] Marketing approach for vacation rental properties [00:41:30] Email Collection Strategies and StayFi System [00:44:39] Maximizing Existing Resources for Atlantic City Rentals [00:47:36] Importance of Quick Decision Making [00:50:39] Special Offer and Call for Guest Suggestions [00:53:44] Podcast hosts encourage social media engagement

[00:03:49] By taking control of the distribution, we have an opportunity to do things like increase ultimately increase our RevPAR, which is the primary metric by which we gauge the revenue or monitor revenue of argument properties

[00:05:41] This is an opportunity for us to really showcase our properties, the quality of them, showcase the experience and attention to detail and focus on hospitality that we've been building out over the last few years

Having additional levers to pull from a promotional standpoint, including videos and more information, is hugely valuable and something that Airbnb doesn't like to show

[00:13:11] An advantage for us is that we can offer a discount to our Airbnb pricing and still ultimately make more money