CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

By: Ty Hayes from Growth Generators
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  • Summary

  • Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and triple team productivity - Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage. Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!
    Growth Generators 2023-2024
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Economics Marketing
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Episodes
  • 75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

    75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network
    Aug 29 2024
    Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:
    • Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours.
    • Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters.
    • The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams.
    Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. We hope you enjoy listening! References
    • The Psychology of Money by Morgan Housel
    • Same as Ever by Morgan Housel
    • The Choice Factory by Richard Shotton
    • Forbes Entrepreneurial CMO50 list
    • Check out Part 1 of our conversation with Seth about Embracing an Entrepreneurial CMO Mindset

    Contact Growth Generators

    • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.

    • Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.

    • Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.

    Help us help you

    • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

    • Please take a moment to rate and review us on your favourite platform.

    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

    This podcast was produced by Ty Hayes and edited by Clare Ryan.
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    11 mins
  • ​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network

    ​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network
    Aug 6 2024

    In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list.

    • Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions.
    • Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results.
    • Seth also discusses the critical role of company culture in fostering entrepreneurial marketing and how you can influence it from the CMO's chair.
    • Gain insights into optimizing team performance, fostering agility, and embracing calculated risks to stay ahead in today's fast-paced marketing environment in an era of shrinking budgets and expanding expectation

    We hope you enjoy listening.

    References

    • Forbes Entrepreneurial CMO50 List

    Contact Growth Generators

    • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.

    • Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.

    • Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.

    Help us help you

    • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

    • Please take a moment to rate and review us on your favourite platform.

    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

    This podcast was produced by Ty Hayes and edited by Clare Ryan.
    Show More Show Less
    28 mins
  • 73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut

    73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
    Jul 18 2024
    Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:
    • How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing
    • His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory
    • Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's expected.
    We hope you enjoy listening. References CMO Leadership Podcast Episode 72: How a marketing funnel team created dynamic results at PaperCut (Featuring Grayson Campbell) CMO Leadership Podcast Episode 62: Sean Ellis Decodes Growth Hacking

    Contact Growth Generators

    • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
    • Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
    • Connect or Follow Ty on LinkedIn – and mention that you're a listener of the Pod.

    Help us help you

    • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    • Please take a moment to rate and review us on your favourite platform.

    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

    This podcast was produced by Ty Hayes and edited by Clare Ryan.
    Show More Show Less
    10 mins

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