“I like to think of LinkedIn as an online networking event.”

- Dee Boswell-Buck

In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.

In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!

This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.

Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How to create a vibrant LinkedIn profile that showcases yourself and your small business
• How to make valuable new connections online — without being spammy
• How often you should share content on LinkedIn and how to effectively engage with other people’s content

About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.

Highlights:‌ ‌

00:01  Intro

01:40  How LinkedIn “chose” my business

05:42  LinkedIn myths

08:20  Build an effective profile

11:40  Networking as a nonprofit

12:06  Making new connections online

17:34  Using your personal profile for a nonprofit

19:33  How much time to spend

21:20  Engaging on LinkedIn

24:28  Showing up meaningfully

27:03  Mistakes to avoid

29:05  Tagging etiquette 

30:00  Time management

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Links:‌ ‌

Cindy Wagman

https://www.thegoodpartnership.com 

https://ca.linkedin.com/in/cindywagman

https://twitter.com/cindywagman 

https://www.instagram.com/thegoodpartnership 

Work with me: http://www.deeboswellbuck.com

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