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Networking and Marketing Made Simple

Networking and Marketing Made Simple

By: Scott Aaron
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About this listen

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!Scott Aaron Economics Marketing Marketing & Sales
Episodes
  • How To Transform Your Social Media Marketing Strategy
    Jul 10 2025

    Katie Brinkley is transforming social media marketing with her less is more 4-post strategy.


    With two decades of expertise, Katie's unique method helps clients achieve more growth while posting less.


    Leveraging platform-agnostic storytelling, Katie tailors tactics to each brand's goals, driving measurable results efficiently.


    Katie Brinkley has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients.


    She has a unique insight into and unparalleled understanding of how to get your ideal client interested in and engaged with YOUR business!


    Whether it is one-on-one training with you or group training with your team, she will develop the RIGHT online strategy for your business.


    As a keynote speaker, Katie draws from her seasoned experience at the forefront of digital marketing.


    She informs and entertains audiences with: Actionable tips for high-impact social media strategies, Case studies demonstrating targeted platforms and content, Motivation to improve brand presence through quality engagement, and Keys to unlocking business growth with smart social techniques.


    Katie blends big picture concepts with on-the-ground execution. Attendees walk away strategic yet inspired to make meaningful connections on social media.


    She is also the author of the best-selling book, "The Social Shift.", In an era where Artificial Intelligence and Web 3.0 are reshaping our digital interactions, it's more important than ever to stay grounded in authenticity.


    This book is an urgent call to action for entrepreneurs, marketers, and anyone who uses social media to forge meaningful connections in a landscape increasingly driven by consumption.


    Grab your copy here:

    https://a.co/d/2jpfykQ


    Learn all about Katie and her agency here:

    https://yournextstep.agency/


    Don't forget to register for our FREE "Clients on Command: Your LinkedIn Content Strategy" Workshop, HERE

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    30 mins
  • LinkedIn Adds Video Covers for Articles and Newsletters
    Jul 7 2025

    LinkedIn Just Unlocked a Game-Changing Upgrade for Your Articles & Newsletters


    LinkedIn now allows video clips to be used as header visuals for both articles and newsletters.


    These short, auto-playing videos appear in the feed and display as video thumbnails in email alerts, perfect for boosting engagement.


    Why this matters:


    Stop scrollers in their tracks:


    - LinkedIn reports that video posts are shared 20× more often and drive 1.4× more engagement than text or static images.


    Plus, views are up 36% year-over-year.


    Enhance your newsletter strategy:


    - A compelling video header not only grabs attention, but it also increases clicks and subscriptions by previewing your message.


    One-size-fits-all content:


    - Use the same 30-second clip in feed and email, extra tools required. LinkedIn recommends a 16:9 horizontal format for optimal results.


    Whether you're building a newsletter, launching articles, or promoting your next training, get ready because this new feature will help you to stand out in the feed.


    Don't forget to register for our free "Clients on Command - Your LinkedIn Content Strategy" Workshop from July 28th - 30th here:


    https://www.thetimetogrow.com/LinkedInContentRoadmap

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    12 mins
  • The Best and Easiest Way To Sell and Create Digital Products
    Jul 4 2025

    Jillian Leslie is the founder of MiloTree, a software startup that helps online entrepreneurs sell digital products and grow their audiences with ease.


    She is also the host of The Blogger Genius Podcast, where for the past six years, she has interviewed top online entrepreneurs, content creators, and industry experts.


    Jillian is passionate about empowering entrepreneurs to build thriving online businesses that give them the freedom and flexibility they desire.


    She lives in Austin, TX, with her husband and co-founder, David, and their daughter, Lainey, who will be attending Stanford in the fall.


    Connect with Jillian here:

    https://www.linkedin.com/in/jilliantohberleslie/

    https://www.facebook.com/milotreeapp

    https://www.instagram.com/milotree/

    https://milotree.com/


    Don't forget to sign up for our FREE Clients on Command workshop here:

    https://www.thetimetogrow.com/LinkedInContentRoadmap

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    28 mins
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