In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.

They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients.

The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.

Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career.

00:00 Introduction to Laura Vipond and Her Career Journey

03:53 Understanding Agency Growth Models

08:13 The Importance of New Business Culture

11:06 Ogilvy's New Business Strategy

15:02 Identifying and Filling the Pipeline

18:47 The Long Game: Asparagus Growth Strategy

21:12 Evolving Pitch Processes and Client Expectations

27:04 The Positive Pitch Pledge

32:50 Quickfire Questions and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.

Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.

Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.

00:00 Introduction to Steve Cording and His Role

06:06 The Evolution of The Standard

08:49 Adapting to Change in Media

11:55 Team Dynamics and Learning

15:02 Skills and Adaptation in a Changing Environment

18:07 The Impact of AI on Media

21:07 Future Predictions for Media and Audience Engagement

26:30 The Importance of Affiliate Partnerships and Loyalty

27:18 Multi-Platform Strategies for Modern Brands

29:47 Adapting to Change

30:35 Support and Optimism for the Future

32:03 The Role of Sports in Media Engagement

32:57 Navigating Redundancies in the Media Industry

36:10 Transitioning from Editorial to Sales

39:06 The Role of Video in Sales Communication

41:03 Advice for Newcomers in the Industry

42:12 What Makes a Great Salesperson?

45:30 OnBD Quickfire Questions

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100.

The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers.

Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales.

Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.

The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.

00:00 Introduction to OnBD with ALF

00:47 Meet the Guests: Jody Osman and Rich McHardy

01:18 The BD100: Origins and Purpose

02:01 The BD100: Nomination and Judging Process

03:21 Key Traits of Top Business Developers

04:55 The Importance of Personality in BD

17:35 Recognising Rising Stars in BD

20:44 Evolution of Business Development

22:49 The Expanding Role of Business Developers

23:58 The Evolution of Business Development

24:23 Balancing Stress and Support in Business Development

26:07 The Importance of Research and Personalisation

27:23 Building and Leveraging Relationships

28:40 Advice for Aspiring Business Developers

31:24 Quick Fire Questions: Insights and Reflections

39:12 Upcoming BD100 Event and Conclusion

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.