Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.

Key Takeaways:

- TENET Consultancy's secret 'sauce'

- Ekaette's work with the Harlem Globetrotters

- How DEI efforts can fall short

Episode Timeline:

1:20 The four-step process for brand transformation

4:15 The “sauce” that sets TENET apart

5:45 Ekaette's work with the Harlem Globetrotters

9:00 How to build strong partner relationships

10:28 How The A Pledge is helping diversity in advertising

13:00 Moving beyond performative DEI actions

15:00 Legal pushback against DEI

16:48 Tangible successes in advertising diversity

18:45 Advice for women in PR and marketing

20:34 Ekaette on thought leadership

This episode’s guest:

• TENET on LinkedIn

• LinkedIn Ekaette Kern

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Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.

Key Takeaways:

- Creating the world’s most advanced podcast search engine

- Innovative ways organizations can use Pod Engine’s database

- How Joe caught Richard Branson’s attention

Episode Timeline:

1:00 Unlocking podcast knowledge through Pod Engine

5:00 Pod Engine is an excellent resource for information

6:00 How to use Pod Engine to book podcast guests

09:45 Innovative ways that Pod Engine can be used

10:50 How an NHL team is using Pod Engine

12:00 Pod Engine allows organizations to monitor the competition

14:30 Getting caught up from the advent of podcasting

15:50 Current trends in podcasting

20:00 Joe's Point of Light Award

21:00 How Joe enlisted Richard Branson's help for a best man speech

This episode’s guest:

• Joe Tannorella on LinkedIn

• PodEngine.ai

• Ping Joe for a free month's subscription at Joe@PodEngine.ai

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Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.

Key Takeaways:

- Andrew's transition from news reporter to PR

- The future of digital humans

- Understanding the Internet of Things

Episode Timeline:

1:30 Why Andrew left his career as a news reporter

4:00 Tod's thoughts on media fatigue

5:15 The future of journalism

9:00 Andrew's favorite interviews

11:00 Tod's interview with Jane Goodall

12:30 GRC's new client, Uneeq

13:30 How Uneeq is creating digital humans

15:00 Applications for AI digital humans

19:00 How Andre stays to date on the world of big tech

21:54 Understanding IoT and its importance

This episode’s guest:

• Andrew Ellison on LinkedIn

• Global Results Communications

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.