Podcast Payoffs

By: Dan Sullivan of Strategic Coach and Gord Vickman
  • Summary

  • Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.
    TM & © 2023. The Strategic Coach Inc. All rights reserved.
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Episodes
  • Rolling Over For The Robots
    Sep 25 2024

    Dan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence.

    In This Episode:

    • Dan and Gord share the importance of AI-human partnership, addressing concerns of AI replacing human creativity.
    • Where does Dan get his ideas? Through conversations with ambitious people and those who faced setbacks, as well as by thinking about his thinking.
    • Intelligence manifests in Unique Ability®, like Larry Bird's situational quickness and unpredictability in basketball.
    • Human creativity links unrelated concepts, while AI focuses on patterns and predictability.
    • What’s the difference between data, information, knowledge, and wisdom?
    • Journalism's decline linked to AI's inability to replicate the classic journalist’s three Ws: waiting, wondering, and wandering.
    • News reporter Barbara Frum interviewing the Shah of Iran's consort, tapping into the listeners’ reactions in a way that AI never could.
    • Dan sees AI as just another tool, not a replacement for human thinking, and emphasizes maintaining agency and partnership with technology.

    Resources:

    Larry Bird

    Barbara Frum, from the CBC archives

    The Gulag Archipelago by Aleksandr Solzhenitsyn

    The Strategic Podcast Network

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    26 mins
  • Rewind: ChatGPT For AI-mazing Business Growth
    Aug 14 2024

    In one of our most popular episodes, Dan and Gord discuss how entrepreneurs can leverage ChatGPT to save money, grow their business, and streamline the most boring tasks while keeping teamwork alive and thriving.

    In This Episode:

    • ChatGPT is the next level of written communication that started with the teletype.
    • AI has not yet reached the level of being able to tell a good story.
    • Great teamwork is completing any project through greater productivity and achieving greater profitability.
    • If you’re wondering how an AI tool can be useful to your business, first ask how it can help make your team more productive, and second, ask how it can help increase profits.
    • Garbage in, garbage out: AI results are only as good as the instructions.
    • Dan points out that ChatGPT’s response is strictly positive because the company OpenAI is most profitable when we see its benefits and consume its service.
    • Gord and Dan wonder what exactly we’re being sold. Is this just a toy to generate meaningless social media content or a tool that can allow anyone to be a creator of useful material?
    • No matter what new technology comes up, Dan’s approach is always to keep a very smart human between him and that technology.
    • AI might generate the first 80% of the content, but a very smart human can take it to the next 80%.

    Resources:

    Learn more about Ray Kurzweil

    Learn more about Mike Koenigs

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    27 mins
  • Is It Tough To Make A Buck?
    Jul 9 2024

    There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reason: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach® has seen consistent growth for decades by doing just that.

    In This Episode:

    • Most entrepreneurs develop the courage to become entrepreneurs because they’re good salespeople.
    • Marketing is what allows you to have the opportunity to be in front of someone.
    • If you see a problem, set out to solve it, whether you get paid for it or not.
    • You should do it because it’s valuable, regardless of the money you make.
    • Don’t listen to the people who are trying to throw you into “The Gap” by saying, “Oh, you must do this because everyone else is doing it!”
    • Don’t force people to learn something new in order to get value from you.
    • A podcast is like a message in a bottle. Most will sink, but others wash up on a beach where somebody will read it and say, “I’ve been looking for that!”
    • Existing clients listen to our podcasts faithfully. They come to the workshops and talk about the subjects that the podcasts cover.
    • The goal of the Strategic Podcast Network is to attract people and marinate them in the content in the hopes that they become successful, talented, ambitious entrepreneurs.
    • It’s not tough to make money if your focus is on making other people successful.

    Resources:

    The Strategic Podcast Network features all our shows in one place

    10xTalk podcast, featuring Dan Sullivan and Joe Polish

    Joe Polish’s Genius Network®

    Inside Strategic Coach podcast, featuring Dan Sullivan and Shannon Waller

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    24 mins

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