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Podcast Payoffs

Podcast Payoffs

By: Dan Sullivan of Strategic Coach and Gord Vickman
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Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.TM & © 2023. The Strategic Coach Inc. All rights reserved. Economics Leadership Management & Leadership Politics & Government
Episodes
  • How To Outsmart AI Experts By Not Being One
    Jul 22 2025

    Feeling overwhelmed by AI’s endless possibilities? You’re not alone, but it’s nothing to worry about. Dan Sullivan and Gord Vickman share how top entrepreneurs avoid tech fatigue by focusing on clarity, delegation, and human strengths. Learn why mastering one tool beats chasing shiny objects, how to lead teams without being a tech expert, and the mindset shift that turns AI into your ally and not a threat.

    Show Notes:

    Getting great at one AI tool is far more valuable than feeling overwhelmed by dozens.

    Humans aren’t computers, so your creativity and intuition are irreplaceable.

    AI is here to stay, just like electricity, so focus on how it can serve your goals.

    You don’t need to be a tech expert. Just know enough to guide AI toward what matters to you.

    Too many choices can freeze progress, so simplify and focus on what actually moves you forward.

    If you feel behind on AI, don’t worry. Most people are just starting to explore it too.

    Your team likely has someone who loves this stuff, so be sure to tap into their enthusiasm and knowledge.

    Nobody tinkers and experiments like humans do—that’s where breakthroughs happen.

    Leadership isn’t about having all the answers. It’s about asking the right questions.

    Resources:

    The AI search engine discussed is All AI Tools

    Learn about Mike Koenigs and Lior Weinstein

    Perplexity

    The Impact Filter™

    The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy

    Who Not How by Dan Sullivan with Dr. Benjamin Hardy

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    29 mins
  • The Greatest Relationships Are Interactive
    Jun 10 2025

    Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to podcasts over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them—it’s about you.

    Show Notes:

    • Why podcasts exploded in popularity.
    • Why creating a podcast is no longer just fringe marketing.
    • The importance of building relationships with listeners.
    • A marriage analogy for building a show from a seed.
    • The importance of understanding the listener's needs.
    • A timely transition from broadcast to podcast.

    Resources:

    Most people agree that the inventors of the podcast were Adam Curry (a former MTV VJ) and Dave Winer (a software developer). These two friends wanted to find a way to download online radio broadcasts to an iPod—a game-changing device that had been released a few years earlier in 2001.

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    22 mins
  • Rewind: The Captivation Code To Building Your Audience, with Mike Koenigs
    Apr 30 2025

    In one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing.

    Show Notes:

    It’s desirable to be trained and taught by people who have been through what you have or worse because you’re looking for shortcuts.

    The activity of selling has to be facilitated by technological solutions, especially as they get more powerful.

    Using technology to promote, market, and create buying behaviors is always a moving target.

    Taking on whatever the cutting edge is without alienating the masses is a delicate balance.

    The biggest challenge anyone has now is that everyone is online, and it costs nothing to broadcast.

    People can sense authenticity very quickly.

    The rules that work for scarce mediums don’t work for abundant mediums.

    Unlike with traditional mediums, there are no gatekeepers when it comes to online broadcasting.

    Audience-building might have as much to do with your personality as it does with the work you’re putting in.

    Some people just know how to manifest and manage energy in a magical way.

    Resources:

    Download your FREE digital version of Mike’s bestselling book, “Ai Accelerator”

    The Strategic Coach® Program

    Growing Great Leadership by Dan Sullivan

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    37 mins
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