Today we want to explore how Jobs-to-be-done thinking is used in Product Design with our guest Chris Belmore. Chris is Director of Product Design at On the Beach – an online travel agent. He was Director of Product Design at the Financial Times, where he and Yann met and has long time agency experience, amongst others at Ostmodern – a digital product agency – as a research and design leader before he moved to the corporate dark side…

Today we will dive into one of the biggest problems that startups face – and I would expand this to teams in general –: each other! We are joined by Martin Gonzalez one of the authors of the book The Bonfire Moment that we will focus on today. Martin created Google’s Effective Founders program and Josh is a cofounder of the Google for Startups Accelerator. They both have impressive careers, and I will just pick a few highlights. In 2023 for example the Aspen institute recognized Martin as a First Movers Fellow, and this year he won the Thinkers50 Radar Award. He worked at BCG and Johnsons & Johnson before Google.

Today, we welcome Jeff Baker. Jeff is president of IGI Group Consulting; standing for Insight for Growth & Innovation. a firm that uses Jobs-to-be-Done and research methods to help firms grow and thrive.

Jeff and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.

Jeff: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!