Why are some people better with money than others? It's simple: financial literacy. From budgeting and saving to investing and retirement planning, financial education is essential for long-term financial success.

Joining the show today is Hassan Thomas, a former student athlete turned entrepreneur dedicated to helping college students navigate financial challenges and build wealth. Hassan aims to change lives one person at a time and empowers young people with financial knowledge through his speaking, online resources, and his podcast FYI FLI-For Your Information, Financial Literacy Investing.

Breaking Financial Barriers

(16:59) - Addressing Lack of Financial Education for College Students

(22:46) - Building Transformational Value

(25:03) - Financial Empowerment for Gen Z and Gen Alpha

(26:10) - Power of Communication, Building Relationships, and Career Readiness

"When I got to college, I looked around at my peers and realized we're not getting this education at home. We’re not getting this education in college. I was a business management major with a minor in accounting and marketing. Okay, so what about the communication majors? What about the art majors? What about the science majors, the medical majors? They're not getting this information. And I really realized, okay, this is where I want to make my mark." - Hassan Thomas

Connect with guest, Hassan Thomas:

Website – Hassan Thomas

Podcast – FYI FLI

Instagram – Hassan Thomas

LinkedIn – Hassan Thomas

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Podcasts have become a powerful tool for networking and connecting with industry experts, thought leaders, and influencers. But the real magic happens when you go beyond just having them on your show and actually nurture those relationships for the long haul.

Discover the secrets to turning conference acquaintances into valued collaborators. Understand how to leverage ICE, CUE and ART—strategic approaches to content creation, resource utilization, and increased engagement.

By harnessing the power of podcasting to share valuable content, engage with conference connections, and stay current with trending topics, you can nurture long-term relationships and solidify your position as a go-to resource in your industry.

Cultivating Podcast Guest Relationships with ICE, CUE, ART

(5:00) - ICE: Identifying High Potential Guests, Crafting a Compelling Invitation, Engaging with Guests

(17:48) - CUE: Creating Content, Utilizing Resources, Engaging with Short Clips

(29:09) - ART: Anchoring the Connection, Relevancy, and Trending Topics

(38:44) - Suggestions for Outreach Implementation

"By inviting conference contacts to be podcast guests, you're creating valuable content and laying the groundwork for meaningful professional relationships. It's a win-win. They get exposure and you build a richer, more collaborative network." - Virginia Elder

Download the Conference Toolkit (Free PDF workbook to guide you through each of the 3 methods)

For more on this topic, read these blog posts:

Keeping Conference Connections Alive

Podcasting as a Powerful Post-Conference Follow-Up Tool

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

In a world where negativity and online trolls are just a tweet away, Anna DeShawn’s approach to business and compassion is a breath of fresh air.

In today’s episode, you’ll learn more about Anna’s mission to uplift underrepresented voices and redefine media for Black and Brown LGBTQIA+ communities. The landscape of podcasting and radio is constantly evolving, and her dedication to building relationships and authentic engagement emphasizes the importance of meeting your audience where they are.

Inspired by the Three E’s—Educate, Empower, and Entertain—Anna provides powerful perspectives into how these values can shape a vision that resonates with listeners.

Balancing Entrepreneurship and Empathy

(04:46) - Building Community through Sharing Stories

(26:35) - Adapting to Industry Changes and Trends

(37:37) - Power of Finding Your Voice

(45:17) - Importance of Finding Mentors and Advisors

"When I quit corporate three years ago to go out here full time, it was because I also had an idea for the podcasting space, which was to create a platform where we could discover, listen and support the best Black and Brown podcasts out here, because discoverability in that way was really hard." - Anna DeShawn

Connect with guest, Anna DeShawn:

Website – Anna DeShawn

Podcast – Queer News

Instagram – Anna DeShawn

LinkedIn – Anna DeShawn

The Qube App - The Qube

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Time is a precious commodity. If you had more of it, what would you prioritize?

Today’s guest is Katie Brinkley, owner of social media agency Next Step Social Communications, host of the Rocky Mountain Marketing Podcast, and author of the Social Shift. Imagine being a social media expert who advocates for spending less time scrolling and more time living—Katie does just that!

Katie shares her unique insights on finding abundance in business ownership. Her story is a powerful reminder to grant ourselves permission to step back and reassess our goals for a more fulfilling entrepreneurial journey.

Podcasting was a game-changer for Katie, starting as a creative outlet and evolving into a strategic tool for business success. With over 300 episodes under her belt, she covers the trials and triumphs of maintaining a twice-weekly podcast while juggling other responsibilities. Learn how she mastered the art of batching content and outsourcing tasks to maintain quality and consistency, proving that podcasting can be more than just a hobby—it can be a formidable marketing tool.

Unlocking Business Productivity

(09:34) - Maximizing Business Success through Podcasting

(20:14) - Intentional Networking to Grow Your Business

(30:12) - Stepping into Self-Confidence

(37:19) - Strategies for Efficient Content Creation

"I started living my life with abundance when I gave myself the permission to not do all the things. I didn't need to be the business owner that scaled seven figures in three years. I didn't need to post on social media every day…I gave myself the permissions and everything changed." - Katie Brinkley

Connect with guest, Katie Brinkley:

Website – Katie Brinkley

Podcast – Rocky Mountain Marketing Podcast

Instagram – Katie Brinkley

LinkedIn – Katie Brinkley

The Social Shift Book – https://www.katiebrinkley.com/book

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

True abundance encompasses much more than just wealth—it's about time, health, and having the freedom to live life on your own terms.

Joining the show today is the remarkable Jenn Drummond, author of BreakProof and the first woman to scale the Seven Second Summits. Jenn's journey is a testament to redefining success, balancing career and family, and living a truly vibrant life.

Jenn shares candid insights from her early days of cold calling to growing a thriving business to becoming a successful podcast host. We talk about the grit and strategy needed to transition from an employee mindset to a CEO mentality, and how to set and achieve goals for yourself while accepting help from others along the way.

A life-threatening car accident and the loss of a friend prompted Jenn to reevaluate her priorities, leading her to focus on mindset, teamwork, and health as key components of success. As a mother of seven, she is dedicated to leading by example, teaching her children the value of living fully and nurturing their mental well-being.

To Jenn, abundance is synonymous with freedom—freedom of time, health, and finances. She emphasizes the significance of energy management over time management and pursuing what truly matters most.

Redefining Success: Creating a Life of Purpose

(11:00) - Entrepreneurship and Work-Life Balance

(21:01) - Building a Balanced Life and Legacy

(27:51) - Teamwork and Resilience in Pursuing Goals

(35:35) - Navigating Media and Marketing Strategies

"I came to the conclusion that we don't get to choose when we die, but we sure get to choose how we live." - Jenn Drummond

Connect with guest, Jenn Drummond:

Website – Jenn Drummond

Podcast – Seek Your Summit Podcast

Instagram – The Jenn Drummond

LinkedIn – Jenn Drummond

BreakProof: 7 Strategies to Build Resilience and Achieve Your Life Goals – https://jenndrummond.com/book/

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

It takes more than a few episodes to attract a large audience and more than just posting on social media to get the word out about your podcast. If you’ve been podcasting for a short while and aren’t feeling the love or thought you’d be reading more people by now, this episode is for you.

Learn about the three pillars of podcast growth and take the self-audit questionnaire to discover where your biggest gaps are. With that information, you can lean into the specific tactics explained in that category to grow your online presence.

Perhaps it wont surprise you to find that growing a podcast is very similar to growing a business. You need to be findable, to provide a product (content) people WANT from you, and you need to be taking intentional steps to expose your business/show to new people multiple times each month.

Effective Strategies to Enhance Your Podcast's Visibility

• A well-optimized website featuring your show

• Topics your listeners crave with episode titles containing phrases they’d actually search for

• “Networking” in the podcast world by featuring guests and being a guest

• Attending online summits, in-person conferences, and similar events where your ideal client/listener is also in attendance

• Post on social media based on the way your target listener consumes social media

Which of the three areas should you focus on first? Content, Visibility, or Networking?

Take the self-assessment inside this episode to find out OR book a podcast audit with me here and I’ll provide customized tips toward growth just for your brand.

Podcast Audit: https://book.stripe.com/eVa7tkfWq56W7FC6oy

My preferred guest matching networks:

https://podcastguests.com/join/

https://www.joinpodmatch.com/podcastabundance

To ensure your show is REALLY listed everywhere, follow the directions here:

https://podnews.net/article/all-the-podcast-directories

Connect with Virginia Elder:

Instagram: https://www.instagram.com/podcastabundance

LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/

YouTube: https://www.youtube.com/@ReachingAbundance

Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery)

If you run a 6 or 7-figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)

Want to scale your service-based business? Avoided calling it an agency like I have?

Today, you get to meet Audrey Joy Kwan, who’ll change your mind about boldly proclaiming your agency status and/or working with well-built agencies to accomplish your business goals.

Audrey shares that her personal definition of abundance is in doing meaningful work, making a positive impact, and balancing earnings with personal time –alluding to why she helps agency owners AND why she’s chosen to podcast to market her business.

Her journey into entrepreneurship was inspired by a life-changing event—the sudden passing of her mother, which underscored the importance of work-life balance.

Audrey helps entrepreneurs build a lean agency business model without sacrificing personal freedom. We discuss the prevalent narrative that startup phases require excessive workloads, often leading to burnout. She gives us a sneak peek at her MightyPod ModelTM, where she walks agency owners through creating productized services and lean teams, helps them define their niche, and achieve desired revenue without unnecessary expansion.

(09:57) Building a Lean Agency Business Model

(17:40) What Values have to do with Scaling a Business

(28:08) Building Relationships Through Podcasting

(40:11) Leveraging Podcasting for Business Growth

"Consistency is key in podcasting; it's about making a recurring commitment to show up, which is essential for building a sustainable and impactful channel." - Audrey Joy Kwan

Connect with guest, Audrey Joy Kwan:

Website – https://audreyjoykwan.com/

Podcast – https://audreyjoykwan.com/podcast/

Instagram – https://www.instagram.com/audreyjoykwan/

LinkedIn – https://www.linkedin.com/in/kwanaudrey/

Your FREE Mighty Pod ModelTM Cheat Sheet – https://audreyjoykwan.com/cheatsheet/

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

If you’ve experienced burnout, in corporate or in your own business, you know you never want to be there again. But what if you felt stuck in a burnout-bust cycle you didn’t know how to stop?

In this episode, meet Susan Boles, who now owns Beyond Margins where she uses her operations and financial reporting experience to help business owners find CALM in their business through automations, operational efficiencies, and metrics beyond the traditional financial statements.

Susan knows from experience what the warning signs of burnout are and she can spot them BEFORE they cause a crash in your business, help you make changes in how you measure productivity, and recognize issues before they show up on a financial statement, simply because she’s seen the backend of hundreds of service-based businesses and knows what to look for.

Imagine how amazing it would feel to have someone with C-Suite level financial and operational management experience on YOUR side of the table.

Aligning Finance with Operations & Podcast Branding with Business Strategy:

• Discover Susan’s CALM framework

• Learn where her podcast ‘sits’ in the client acquisition funnel

• Hear when you might need a Virtual CFO (aka Fractional CFO)

• Copy her strategy for measuring podcast growth

Follow Susan:

LinkedIn: https://www.linkedin.com/in/thesusanboles/

Website: https://www.beyondmargins.com/

Instagram: https://www.instagram.com/thesusanboles/

Connect with Virginia Elder:

Instagram: https://www.instagram.com/podcastabundance

LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/

YouTube: https://www.youtube.com/@ReachingAbundance

Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery)

If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)