This week, I am excited to delve into a topic that demonstrates the powerful role of social innovation in reshaping the hospitality industry. During my Employer of Choice tour with Destination NSW, I had the incredible opportunity to meet and work with the team from Hotel Etico. Learning about their journey and mission was truly inspiring, and I am thrilled to bring their CEO, Andrea Comastri, onto the show. It is a story you don't want to miss. Andrea and I discuss how Hotel Etico not only supports the community by employing people with disabilities but also sets a new standard for what a successful business can look like. This episode is packed with insights on leveraging inclusivity for competitive advantage, enhancing brand reputation, and ultimately, achieving sustainable growth. SHOW LINKS: Hotel Etico: hotelético.com.au Time Shifter App: timeshifter.com #SocialInnovation #HospitalityLeadership #EmpoweringChange 📋 In this episode, we discuss: 00:00 - Welcome and Introduction 01:19 - Meeting Andrea Comastri 01:53 - The Mission of Hotel Etico 03:39 - Business Model and Social Impact 09:03 - Creating Social Value in Hospitality 15:33 - Marketing a Social Enterprise 21:42 - Scaling Challenges and Opportunities 30:32 - Leadership and Culture in Social Enterprise 36:06 - Key Tips for Accommodation Providers ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/ 🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity 🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/ 🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence. Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.