In this captivating episode, we delve into the profound connection between music and our emotional well-being with Kevin Perlmutter, a seasoned brand strategist with a passion for making things better. Kevin shares insights from his fascinating journey, drawing parallels between his experiences at CDnow, his encounters with Meatloaf, and the profound impact music has on our lives.

Kevin's approach to brand strategy is all about understanding the core essence of a brand and its relationship with its audience. He emphasizes the importance of strengthening connections, simplifying complexity, increasing engagement, earning loyalty, and ultimately driving business growth. Throughout the conversation, Kevin highlights the common pitfalls of traditional brand strategy, which often lack deep customer understanding and relevance.

However, it's in Kevin's exploration of the emotional resonance of music where the conversation truly shines. Drawing from his own experiences and observations, he illuminates how music has an unparalleled ability to evoke powerful emotions, shape memories, and enrich our lives. Whether it's the nostalgic melodies of our youth or the anthems that fuel our motivation, music serves as a universal language that transcends boundaries and speaks to the depths of our souls.

Listeners will find themselves captivated by Kevin's anecdotes and insights as he navigates the intricate interplay between music, branding, and human emotion. Through his unique perspective, Kevin invites us to reconsider the way we approach brand strategy and recognize the profound impact that music can have on our well-being. Tune in to unlock the secrets of the emotional power of music and discover how it can transform our lives for the better.

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Got a Great Musical Story? Be a guest, email us: michael@michaeldmarketing.com

Ciara O'Shea is a founder of 561 Collective and a communications and marketing associate at Irish Arts Center. She attended the University of Limerick in Ireland. She has played live music throughout Ireland and Europe.

561 Collective is a group founded by Collingswood, New Jersey locals dedicated to hosting live curated shows in and for the community. 561 Collective shows promote both established and upcoming musicians and artists, while creating a space for those to share their original art.

The aim to give local bands a platform along with some bigger names, also they aim to give back to local organizations by donating a portion of proceeds to local charities.

For More Information on The 561 Collective: https://www.facebook.com/561collective/about

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Got a Great Musical Story? Be a guest, email us: michael@michaeldmarketing.com

Interview with Marc Singer of Steal Your Peach about meeting Derek Tucks & Susan Tedeschi at Monk's Cafe in Philadelphia, PA.

Learn More About Marc: https://marcsingerrealtor.com/marc-singer-bio/

Steal Your Peach Band:
We are a mixture of some of hardest working musicians in the Philadelphia area including members or former members of Live at The Fillmore, Tom Hamilton's American Babies, Dead on Live, Rainbow Full of Sound, Splintered Sunlight and more, specializing in a mashup concept, fusing the music of The Allman Brothers Band and The Grateful Dead. Each of us has multiple projects currently both original and not, but have formed a bond here with some of our favorite and most influential music, paying close attention to detail of all of the original music, while also adding our own improv to the mix making each show unique and exciting, and to create a very tangible symbiotic experience between the band and the listeners. There is nothing like coming back to pay homage to the music that inspired us all to play. We have played Brooklyn Bowl, Trocadero Theater, Ardmore Music Hall, Musikfest Cafe, Underground Arts, Abbey Bar at Appalachian Brewing Company, River Street Jazz Cafe, Stout's Brewery.

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It's Rock 'n' Roll Fridays!

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Got a Great Musical Story? Be a guest, email us: michael@michaeldmarketing.com