Mike Monaco took his gym from parking lot workouts to a thriving 5,000-square-foot facility that generates over $420 per member per month. How? He switched to a PT-focused model with an emphasis on relationship building and holistic wellness.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks to Mike Monaco, owner of RX FIT in New York State, who shares how he skyrocketed his ARM with the help of a mentor.

Mike’s approach centers on quality, not quantity: He’s focused on high-value clients who receive individualized attention through personal training, recovery services and nutrition coaching.

His gym thrives on word-of-mouth referrals, driven by strong relationships with members and local physical therapists.

Tune in to hear how Mike scaled his PT program to represent 60 percent of his fitness revenue and how he keeps his members coming back—all with zero marketing costs.

Links

The Prescriptive Model

Chris Cooper's "Help First"

Gym Owners United

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00:52 - ARM change since Two-Brain

04:26 - Driving ARM up fast

07:42 - What a package can look like

12:24 - Referrals & high-value clients

18:22 - Good relationships & retention

23:52 - Role of a mentor

Imagine if every client paid you between $500 and $800 every month. That’s a reality for the gyms on this month’s leaderboard.

In today’s episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper shares the Top 10 leaderboard for average revenue per member (ARM).

With a mean ARM of $608 and an average client headcount of 58, our leaders are focusing on high-value options beyond group training, such as one-on-one and semi-private coaching.

These options help high-value clients get to their goals faster, while boosting your ARM. And if a group client isn’t happy with progress, it's easy to offer them more attention by suggesting premium options in goal review sessions.

Tune in to the full episode to hear more tips for boosting your gym’s ARM.

Links

Gym Owners United

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00:23 - ARM and 1-on-1 coaching

02:12 - ARM leaderboard

04:14 - Showing what is possible

07:58 - Response from top gyms

10:55 - Confusing method with model

Want more gym members without slashing your prices? Discounts can undermine your gym’s value, hurt your profit margins and attract the wrong clients. There’s a better way.

In this episode of "Run a Profitable Gym," host Mike Warkentin is joined by John Franklin, chief marketing officer at Two-Brain and Kilo.

John shares four proven strategies to help you attract and retain new clients without offering discounts: events, holiday challenges, New Year’s Day check-ins and black card referral campaigns. He lays out examples of each tactic and offers practical tips for implementation at your gym.

John’s advice is clear: Focus on attracting high-value members who will stay for years instead of using discounts to lure in low-paying coupon clippers who won’t stick around.

For more support on running a profitable gym without discounts, get Chris Cooper’s free guide "The Gym Owner’s Guide to a Discount-Free Black Friday" by joining Gym Owners United, linked below.

Links

Gym Owners United

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01:10 - Get more clients before 2025

06:08 - Holiday nutrition challenge

09:09 - New Year’s Day check-in

12:55 - Duplicate your best members

16:05 - Execution matters the most