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Run a Profitable Gym

Run a Profitable Gym

By: Chris Cooper
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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Episodes
  • Client Success and Big Revenue: Goal Reviews for the Win
    Jul 10 2025

    If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table.

    In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review Sessions became one of the most effective tools in his gym for increasing retention, referrals and average revenue per member.

    Brian walks through exactly how his team at Live Active Charlotte uses these short conversations to keep clients engaged, identify new opportunities to help them, and increase gym revenue without running ads or pushing sales.

    He also breaks down how he tracks key metrics and gets buy-in from his staff.

    Tune in to hear the full breakdown, then implement goal reviews and watch what happens to your gym’s revenue and your clients' results.

    Links

    Semi-Private Launch Playbook

    Gym Owners United

    Book a Call

    1:05 - Why use goal reviews?

    8:53 - Impact on gym metrics

    13:42 - When to do goal reviews

    18:56 - Goal reviews help clients

    23:50 - Brian’s No. 1 tip for gym owners

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    27 mins
  • Free Training: Generate $10K in PT Without Adding a Single Member
    Jul 7 2025

    In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.”

    During the live, interactive webinar, you’ll learn how to sell PT confidently, prescribe it in Goal Review Sessions and No Sweat Intros, and set simple targets to quickly grow your revenue.

    Coop will also show you how to overcome common mindset barriers. For example, many of your members actually need one-on-one coaching to get better, faster results, and other members don't need PT but want it because they prefer convenience, attention and privacy.

    You don’t have to chase new members to boost your gym's revenue. Find out exactly how to add $10K with personal training on July 8 at noon Eastern in Gym Owners United: http://gymownersunited.com

    Links

    Gym Owners United

    Book a Call

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    3 mins
  • Revenue Secrets: Gamification and Annual Planning for Massive Months
    Jul 3 2025

    John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness.

    Today on “Run a Profitable Gym,” he shares how his gym uses simple, repeatable systems to run revenue-generating nutrition challenges and events that clients love.

    These events aren’t last-minute attempts to fill revenue gaps. They're part of a clearly defined annual plan that's created each year in collaboration with a mentor to drive engagement, retention and profitability.

    John reveals how he turns nutrition into a competitive game, using streaks and point systems to boost client results, consistency and fun. He also explains how challenges help onboard new clients and support long-term retention.

    You don’t have to reinvent the wheel to bring in more revenue. Tune in to find out how predictable planning and mentorship can improve your gym’s bottom line.

    Links

    Gym Owners United

    Book a Call

    1:08 - $15K per month in additional revenue

    3:44 - Planning events and challenges

    6:60 - Gamifying nutrition challenges

    15:47 - Converting to ongoing programs

    18:51 - Where mentorship fits in

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    25 mins
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