• Summary

  • If you could soundtrack the journey to who you are today, what music would you pick? What if you could only choose three tracks?


    SEQUENCE tells the story of music technology through the music that shaped it. Each episode, host Tom Lloyd invites music tech founders and leaders to share the story of their business through three tracks that have inspired or influenced them.


    Get an inside look at the intersection of music, technology, and entrepreneurship, and generally geek out about music.

    © 2024 Cold.inc
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Episodes
  • Lo-fi Spirit, High-tech Tools: How Songzap is Transforming DIY Music With AI
    Nov 27 2024

    What if the raw immediacy of Bruce Springsteen's Nebraska—recorded on a four-track cassette in his bedroom—could be a blueprint for today’s musicians to create without the barriers of studio costs or complex tech?

    That’s the mission of RT60’s Dr. Mike Exarchos and Dr. Rob Toulson, creators of Songzap. The app blends a DIY ethos with AI technology to allow musicians to craft polished multi-track demos directly on their phones. Designed to provide access and education for those who might otherwise be put off by the technical aspects of making music, Songzap uses AI to simplify song arrangement, while preserving the raw vibe of in-the-moment creativity.

    Drawing inspiration from Springsteen's bold release of a lo-fi cassette recording (Atlantic City), we explore how capturing the creative moment can outweigh the pursuit of polished perfection. We talk through the story of Wilfy Williams, a busker who went on to record a studio album with Rob, and how this journey in turn shaped the development of Songzap to meet the needs of singer-songwriters. We also turn the spotlight onto emerging artist Theanò, whose loop-based vocal arrangement approach to capturing her ideas highlights the range of use cases that Songzap can be put to, from demo sketch pad to full production suite.

    Join us as we discuss creativity vs. technology, the value of pairing tech with education to elevate artistry, and how avoiding perfectionism can lead to a better final product.

    If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

    Find out more about SEQUENCE
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    35 mins
  • Transforming Electronic Music Discovery: Uniting DJs & Emerging Artists with Exibeat
    Nov 20 2024

    How can DJs discover fresh tracks in a world dominated by algorithms that push the same music everyone else is playing?

    Boris Parasochka, CEO and co-founder of Exibeat, is on a mission to fix the disjointed music discovery and distribution experience through a platform where DJs can easily find, purchase, and incorporate new tracks into their sets, with a spotlight on non-mainstream Electronic artists around the globe.

    Say goodbye to the fragmented landscape of pinging between multiple platforms to find and download that perfect track for your next show. Boris shares his passion for building a platform and community that not only streamlines the process for DJs, but aims to create equitable opportunities for artists to generate revenue and gain recognition.

    Journey with us into the vibrant and diverse world of music genres, where the boundary between global and hyperlocal sounds is beautifully blurred. From the sensory impact of iconic tracks like Monolake's "Index" to the inspiration of Durban's Gqom music and the significance of Ableton to music technology, Boris brings us into a realm where artistry and tech innovation go hand in hand.

    With a keen eye on the technological shifts and trends reshaping the industry, Boris envisions a platform that truly meets the demands of electronic music creators and enthusiasts alike.

    If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

    Find out more about SEQUENCE
    Connect with Tom

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    29 mins
  • Redefining Real-Time Musical Collaboration and Community with Diego Pinzon of DAWn Audio
    Nov 13 2024

    Next time you feel like making music, imagine if you could jump into an Xbox-style lobby and collaborate in real-time with artists from around the world to create a track—all while using your current DAW setup.

    That's a future Diego Pinzon, CEO and co-founder of DAWn Audio, is working to make a reality. Diego joins us to share his vision for a live music creation network that allows artists to transcend the limitations of traditional studios, digital audio workstation (DAW) learning curves, and physical location. This episode offers a look at how DAWn Audio is bridging the gap between emerging talent and seasoned pros through its technology, creating a community of spontaneous creativity and learning opportunities.

    We discuss the value of music as a creative journey, through an Ana Gabriel cover performed by Diego, his father and his uncle. We dive into the nuances of creating environments conducive to creativity, whether through physical spaces and events like Dreamville's 10-day "Revenge of the Dreamers 3" artist camp, or via digital platforms like DAWn. From J Dilla and Madlib's legendary Jaylib collaboration, to fostering connections across generations (exemplified by the pervasive sampling of Hank Crawford's timeless track "Wildflower"), this conversation uncovers how music acts as a timeless thread linking artists and audiences alike.

    Throughout, we discuss the technological and community innovation DAWn brings to the table, particularly in eliminating the barriers for musicians to collaborate on their own terms, and focusing on the communal cultural impact the act of music-making has within communities.

    If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

    Find out more about SEQUENCE
    Connect with Tom

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    25 mins

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