Ryan outlines five steps to convert free trial users into paying customers for SaaS businesses: improve onboarding, use targeted emails, leverage in-app messages, offer strong support, and create urgency with incentives. He stresses the importance of personalisation, gamification, and delivering value.

Takeaways

• Creating a seamless onboarding experience is crucial for converting free trial users into paid users.
• Implementing effective email sequences can help nurture and guide users towards upgrading to a paid plan.
• Using in-app messages and notifications, such as progress bars and personalised prompts, can increase user engagement and encourage upgrades.
• Offering exceptional customer support, including personalised emails and chatbots, can address user concerns and build trust.
• Creating a sense of urgency and offering incentives, such as limited-time discounts, can motivate users to upgrade.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

The buyer journey pyramid divides audiences into four stages: buying now (3%), information gathering (17%), problem aware (20%), and not problem aware (60%). Most companies target only the top two, missing 80% of potential customers. To reach all stages, create tailored content: case studies for buyers, comparisons for info gatherers, educational content for the problem-aware

Takeaways

• The buyer journey pyramid divides the target audience into four sections: buying now, information gathering, problem aware, and not problem aware.
• Most companies only target the top two sections, missing out on 80% of their target audience.
• To effectively target all four sections, create tailored content for each stage of the buyer journey.
• For those buying now, focus on case studies and demos. For information gathering, use competitor comparison campaigns. For problem aware, educate them on the problem and provide solutions. For not problem aware, create content that highlights the problem and introduces your solution.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Description

Ryan discusses the pros and cons of hiring a marketing person in-house versus hiring an external marketing agency for SaaS companies. He highlights key factors to consider, including cost, training, time to hit the ground running, expertise, and additional expenses.

Takeaways

• Hiring a marketing person in-house will result in salaries ranging from £47,000 to £80,000 per year, while agency costs vary widely.
• Issues with training in-house hires.
• Time to acclimate to the company culture and develop new processes.
• Taxes, holiday pay, and sick pay.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io