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Sales Lead Dog Podcast

Sales Lead Dog Podcast

By: Christopher Smith
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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.Copyright 2021 All rights reserved. Career Success Economics Management Management & Leadership
Episodes
  • John Donnelly: Lessons from Climbing Mountains and Managing Teams
    Jul 21 2025

    John Donnelly, Executive Director of Sales for Service First Mortgage, graces our latest episode with his wealth of experience in the ever-evolving mortgage lending industry. Known for his innovative approach and competitive edge, John discusses the pressing challenges of a market fraught with decreased demand and intense competition. He shares his unique strategies for success, from collaborating with realtors and builders to offering educational classes and special rate promotions. John's journey, which began with a passion for sales in his high school years, is a testament to the power of constant learning and effective listening.

    Leadership is not without its hurdles, and John opens up about the tough decisions that come with the territory. From the initial hesitation to let go of employees who aren't a perfect fit, to the rewarding aspects of recruitment and securing deals, our conversation brings to light the complexities of building a successful team. John’s personal narrative of leadership and resilience is further illustrated by his commitment to climbing Mount Kilimanjaro, driven by inspiration from the book "The 12-Hour Walk". This endeavor reflects his dedication to pushing boundaries and embracing personal growth through formidable challenges.

    We also dive into the crucial role of Customer Relationship Management (CRM) systems in business success. John shares insights on overcoming the common hurdles of CRM adoption by leveraging the expertise of power users and fostering an environment of open communication. By starting small and encouraging collaboration, businesses can unlock the full potential of their CRM systems. Tune in to absorb these invaluable insights and connect with John and Service First Mortgage on LinkedIn for ongoing conversations on maximizing sales success and CRM engagement.

    John Donnelly serves as the Executive Director of Sales at Service First Mortgage, a company dedicated to community enrichment and financial empowerment. Passionate about leadership development, John focuses on fostering growth and achievement through speed, service, and synergy. He believes success stems from strong leadership, a growth mindset, and partnering with organizations that deliver excellence. Committed to making a lasting impact, John strives to be an influential leader in both the professional and personal lives of his team.

    Quotes:

    "In today's competitive mortgage market, innovation and hustle are not just strategies; they're necessities."

    "Leadership isn't just about making decisions; it's about making the right decisions, even when they're tough."

    "The journey from passion to success in sales is paved with constant learning and the courage to listen."

    "Climbing Mount Kilimanjaro taught me that leadership and resilience often require taking one step at a time, no matter how daunting the path."

    Links:

    John’s LinkedIn - https://www.linkedin.com/in/thejohndonnelly/

    Service First Mortgage - https://playbig.mortgage/

    Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

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    37 mins
  • Bill Berger: From Marine to Sales Leader
    Jul 7 2025

    Bill Berger, Executive Director of Fairbanks Morse Defense, joins us to reveal the transformation of his historic company into a powerhouse supplier for the Navy and Coast Guard. With a foundation laid during his time as a Marine Corps officer, Bill shares his mission-driven approach and the pivotal role adaptability has played in his journey. His story is a testament to the power of people skills in both sales and leadership, emphasizing the need to genuinely understand the needs of your team and customers. Bill's transition from the Marine Corps to sales was sparked by personal circumstances, and he details how an early passion for technology, inspired by his father, has shaped his career in meaningful ways.

    For those aiming to build a successful sales team, Bill's experiences are an invaluable resource. He recounts lessons learned from the telecom industry's boom and stresses the long-term strategies that are crucial for sustained growth. The conversation navigates the complexities of selling to the Department of Defense, underscoring the importance of patience and a long-term vision. Bill shares insights into effective hiring practices, highlighting how qualities like patience and a methodical approach can sometimes outweigh direct experience, demonstrated by a recent successful hire from a shipyard.

    Listeners looking to enhance their leadership capabilities will find Bill's insights particularly beneficial. He delves into the importance of empathy, resilience, and the ability to learn from setbacks, using his own experiences as a guide. Bill’s transition back to a frontline sales role showcases the power of openness and honest communication with leadership. Additionally, he provides practical advice on optimizing CRM systems, ensuring they become powerful tools for integration and efficiency. This episode is packed with wisdom for aspiring sales leaders eager to refine their skills and drive their teams toward success.

    Bill serves as the Executive Director, Strategic Accounts for Fairbanks Morse Defense (FMD). In this role, Bill acts as the enterprise primary contact for the Huntington Industries Inc companies. Bill is responsible for all opportunities and activity within Newport News Shipbuilding (NNS), Ingalls Shipbuilding and Mission Technologies for all ten business units of FMD and is the FMD executive team’s representative to senior management team at these customers. Bill also manages FMD’s Data Analytics/Programs team.

    Prior to this position, Bill has been a Vice President of Sales & Marketing at Ward Leonard CT LLC and Ultra Electronics’ TCS and DNE business units. He has over 29 years of experience in selling technology solutions to the Department of Defense, Telcos and commercial businesses. Bill is a past president of the Marine Machinery Association, as well as being active in the Aircraft Carrier Industrial Base Coalition and Submarine Industrial Base Council. Bill has a MS in Organizational Leadership from Quinnipiac University and a BA in Mathematics from the College of the Holy Cross. Bill is a veteran of the US Marine Corps and served in Operations Desert Shield and Desert Storm as a Communications Officer with 1st BN, 3rd Marines. Bill and his wife Meredith reside in Newport News, VA and have two adult children, Gabrielle and Cameron.

    Quotes:

    "In sales and leadership, it's not just about closing deals—it's about understanding and meeting the needs of both your team and your customers."

    "The transition from the Marine Corps to sales was driven by personal circumstances, but it taught me the power of adaptability and resilience."

    "When selling to the Department of Defense, patience and a long-term vision are not just virtues; they are necessities."

    "Effective leadership is rooted in empathy, resilience, and the ability to learn from setbacks."

    Links:

    Bill’s LinkedIn - https://www.linkedin.com/in/bill-berger-5458826/

    Fairbanks Morse Defense - https://www.fairbanksmorsedefense.com/home

    Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

    Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.

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    40 mins
  • Art Fromm: Making SEAMless Sales
    Jun 30 2025
    Art Fromm, a mechanical engineer turned sales transformation maven, joins us for an enlightening conversation on Sales Lead Dog. Art shares remarkable insights from his journey and his book "Making Seamless Sales," revealing the magic of fusing customer-centric strategies with a robust collaboration between sales engineers and account managers. Discover how his innovative Sales Opportunity Snapshot aligns sales processes with buying behaviors to nurture enduring client relationships, especially within the SaaS and B2B landscapes. His approach illuminates the path from traditional sales techniques to cultivating long-term success by truly understanding and prioritizing customer needs. Unravel the synergy between pre-sales and sales functions as we explore the hidden potential that resides in their integration. Art explains how bridging this gap can dramatically enhance win rates, transforming sales from a linear progression to a dynamic, continuous cycle. This episode emphasizes the vital role of client success right from the beginning, and how aligning sales with marketing through effective CRM systems can solidify lasting customer relationships. By adopting a unified pre-sales and sales strategy, companies are not just selling a product but ensuring holistic solution enablement that meets and exceeds client expectations. Our conversation also ventures into the nuanced realm of sales compensation, particularly in the SaaS and consumption-based sectors. Art advocates for rewarding sales teams based on total contract value and client usage, rather than just initial sales. We tackle the challenges of CRM adoption, underscoring the importance of comprehensive training and impeccable data management. It's through effective communication, continuous process improvement, and a steadfast commitment to client success that businesses can achieve sustainable growth. Join us as we uncover how optimizing sales strategies and fostering collaboration leads to a thriving business environment. Art helps B2B sales teams boost revenue, win rates, margins, and client satisfaction through his SEAMless Sales® System—offered via speaking engagements, workshops, tools, and his new book Making SEAMless Sales. With 25 years in presales and sales enablement, and two decades in end-user, sales, and leadership roles, Art brings deep experience to every engagement. After starting in engineering, he shifted into enterprise software, rising through presales and sales leadership before launching his own sales enablement firm in 2004. Since 2009, Art has led global sales transformation initiatives, including a program that drove a 22% increase in bookings and a 16-point win rate jump for a major electronics manufacturer—who remains a client to this day. Based in Pittsburgh, PA, Art enjoys family time, travel, and hands-on projects when he's not helping sales teams achieve lasting results. Quotes: "The magic of sales success lies in truly understanding and prioritizing customer needs. It's not about pushing a product; it's about crafting solutions that lead to happy, successful clients." "Bridging the gap between pre-sales and sales functions can unlock untapped potential, transforming sales from a linear progression into a dynamic, continuous cycle." "Aligning sales with marketing through effective CRM systems ensures that companies aren't just selling a product, but enabling holistic solutions that exceed client expectations." "Sales teams should be rewarded based on total contract value and client usage over time, not just the initial sale. It's about commitment to consume, not just closing the deal." Links: Email: info@teamsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/artfromm Published Book: https://teamsalesdevelopment.com/making-seamless-sales-book/ Articles and Events: https://teamsalesdevelopment.com/articles-and-events/ Website: https://www.teamsalesdevelopment.com Facebook: https://www.facebook.com/TeamSalesDev Instagram: https://www.instagram.com/teamsalesdevelopment/ YouTube: https://www.youtube.com/@TeamSalesDevelopment Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.
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    40 mins
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