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What if you could reshape the way your business approaches sales and marketing to achieve unprecedented growth? Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we unlock the secrets to accelerating sales cycles and enhancing digital presence. Evan shares his mastery in sales coaching, guiding businesses to cultivate the right mindset and strategic planning. Meanwhile, Craig illuminates the path to effective growth marketing strategies, crucial for boosting your digital footprint. Plus, our special guest, John DePrince, a certified business and executive coach, reveals his innovative methods for helping law and accounting firms shift focus to high-value tasks, ultimately driving productivity and success.

Effective communication can make or break your business. Uncover how understanding and adapting to diverse behavioral styles can enhance your professional interactions. We examine the power of the DISC assessment as a tool to refine communication by catering to individual preferences. Embracing the platinum rule—treating others the way they wish to be treated—we discuss the importance of empathy and flexibility in fostering strong relationships. With personal anecdotes tied to our Philadelphia roots, there's a blend of professional wisdom and a touch of camaraderie, ensuring this episode is both insightful and relatable.

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Unlock the secrets to transforming your sales and marketing approach with insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to overcome stagnation, shorten prolonged sales cycles, and boost referrals with Evan's expert strategies. Craig reveals how Beholder Agency leverages accountability, data, and analytics to nurture leads, turning your sales pipeline into a powerhouse you never imagined possible.

Discover the art of goal setting and accountability that transforms ambitious objectives into actionable steps. We'll guide you through crafting a dynamic plan that doesn't collect dust, but instead evolves with your business needs. Understand why a tailored strategy is critical and how different team members can excel in various prospecting activities to maximize success. Amelia further underscores the necessity of industry-specific strategies to ensure your sales and marketing efforts are anything but one-size-fits-all.

We'll also tackle the challenges of underperforming teams and the importance of performance monitoring. Learn how documenting every step of the sales process and targeting the right decision-makers in marketing can vastly improve conversion rates. Dive into the significance of data in identifying performance gaps and how process adherence and communication are keystones in driving results. Plus, hear our three essential tips for maintaining accountability and ensuring you're always at the top of your game. Join us for a conversation that promises to revolutionize your business approach and set you on a path to handling more leads than ever before.

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Unlock the secrets of business transformation with the wisdom of Evan Polin, Craig Andrews, and Rachel Steininger as they synergize sales, marketing, and operations for unparalleled growth. Witness how Evan, the president of Polin Performance Group, breaks down barriers in securing ideal clients and accelerating sales cycles, while Craig, the CEO of Beholder Agency, reveals the magic behind revamping underperforming websites into marketing powerhouses. Rachel, founder of Upward Acceleration, steps in to illustrate the profound impact of scalable systems and the role of a fractional COO in supporting burgeoning enterprises, especially boutique law firms grappling with expansion.

Imagine propelling your business forward without the hefty price tag of full-time C-suite executives. The strategic incorporation of fractional executives—COOs, CMOs, CFOs—provides unmatched ROI by bridging critical strategy execution gaps. Tailored for businesses with a handful of team members and revenues just shy of multiple millions, Rachel unpacks how these fractional roles transform vision into actionable strategies. Plus, get a sneak peek into the Small Law Big Profit Summit, a virtual gathering designed to catapult law firms towards higher profitability and sustainability in a rapidly evolving legal landscape.

Explore the intricate dance between personal and business triumphs through thought-provoking strategic questioning and process re-engineering. Discover simple yet profound solutions that align business models with personal aspirations, enhancing both professional success and quality of life. From a client overwhelmed by life’s transitions to innovations in billing methods, this episode champions a flexible and human-centric approach. By understanding the core needs of clients beyond their initial requests, uncover how a shift in perspective can lead to both personal fulfillment and professional prosperity.

Small Law Big Profit Online Summit
A free virtual event for Small & Solo Law Firms looking to hit their first (or next!) 7-figure milestone in 2025.

• Create more PROFIT, not more stress
• Make it easier to do more of what you love
• Ensure 2025 is your best year ever!

DECEMBER 9-12, 2024

Join the Waitlist Today