Join Nick as he conducts a special masterclass mentoring session with guest Rohan Sheth, where they dive deep into the world of paid media advertising, exploring its significance for businesses at various stages of growth.

Rohan, a seasoned expert and co-founder of the well-known agency GrowRev, shares insights from his extensive experience managing over $300 million in ad spend and generating over $2 billion in revenue for clients like Tony Robbins and Grant Cardone.

The discussion covers common fears surrounding paid advertising, the importance of understanding customer lifetime value, and effective strategies for crafting compelling ad campaigns.

KEY TAKEAWAYS

• Paid media is a powerful tool for scaling businesses quickly, but it requires a solid understanding of the numbers involved, such as customer acquisition cost and lifetime value. Knowing these metrics helps mitigate fears associated with spending money on ads.
• Different advertising platforms serve different purposes. For instance, LinkedIn is effective for B2B targeting, while Snapchat is emerging as a cost-effective option for lead generation, particularly in sectors like healthcare and telemedicine.
• Continuous testing of ad creatives, messaging, and targeting is crucial for optimising ad performance. Utilising AI tools can enhance this process by providing insights into audience segmentation and creative development.
• A clear understanding of the customer journey from awareness to conversion is essential. This involves ensuring that the messaging in ads aligns with what users see on landing pages to avoid confusion and increase conversion rates.
• Starting with a manageable budget (e.g., $50 a day) and maintaining consistency in ad spending is important for building momentum in advertising campaigns. Platforms favour advertisers who demonstrate consistent activity, which can lead to better performance over time.

BEST MOMENTS

"There is no quicker way to scale a business than by being able to turn on paid media and also turn it off."

"Fear is the biggest one that I see a lot of the time... it comes down to understanding. There is a way to just light up money on fire."

"If you know your lifetime value for customers is north of $20,000, I'd go to LinkedIn because you're going to get that."

"The one thing Facebook likes to see is consistency. They'd rather you spend $50 a day consistently than turn it on and off."

"Get really clear on that customer journey or that prospect to customer journey. That's critical."

GUEST RESOURCES

Rohan Sheth - https://uk.linkedin.com/in/rohansheth

VALUABLE RESOURCES

Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://highvalueexit.com/li

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Support the show: https://highvalueexit.com/

Nick talks about his recent decision to reenter the world of Private Equity after a six-year hiatus, driven by a desire to align his values with the industry. He reflects on past experiences, including the challenges of value extraction versus value creation, and the personal journey that led to their departure from Private Equity.

The discussion highlights the current macro shifts in the market, including the wealth transition of baby boomers and the increasing need for strategic partnerships in private equity. Nick discusses the importance of mentoring and supporting entrepreneurs, advocating for a new model of private equity that focuses on collaboration and shared value creation.

KEY TAKEAWAYS

• There is a significant shift in private equity towards operator-led and founder-led value creation, moving away from merely deploying capital. This evolution presents new opportunities for strategic partnerships with businesses.
• The retirement of baby boomers is leading to a wave of small-cap and lower mid-market opportunities, creating a pressing need for succession planning and business consolidation.
• Advances in technology, particularly AI, are transforming business models and enabling service businesses to scale globally, which presents opportunities for founders to leverage these changes for increased value.
• The aim is to redefine Private Equity as a vehicle for freedom, growth, and shared wealth, emphasising the importance of partnering with entrepreneurs to create mutual value rather than focusing solely on exits.

BEST MOMENTS

"I decided to leave because of a lot of things that happened during my decade in that industry that didn't align with my values."

"I can't sit there saying how bad some of these different situations are... I shouldn't be just throwing stones at something and not trying to fix it."

"There's a big explosion of small cap and lower mid-market opportunities... to allow founders to exit gracefully and elegantly is huge."

"Entrepreneurship is a team sport at the best of times. You don't want to be the person who's having to pull everything uphill."

"My mission around it really is to redefine private equity as a vehicle for freedom and growth and wealth, not just the exit."

VALUABLE RESOURCES

Scale Your Business Beyond 8 Figures - Watch This Video: https://go.highvalueexit.com/scale-beyond

Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://highvalueexit.com/li

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Support the show: https://highvalueexit.com/

Nick welcomes Pat Flynn, a renowned entrepreneur and the voice behind the highly successful Smart Passive Income podcast, which boasts over 47 million downloads. Pat shares his inspiring journey from aspiring architect to successful online business owner, emphasising the importance of authenticity, storytelling, and the iterative process of learning.

He discusses the concept of "lean learning," where one focuses on small, manageable steps to achieve larger goals, and highlights the significance of building genuine connections with an audience.

KEY TAKEAWAYS

• Building a genuine connection with your audience is crucial. Sharing personal experiences and being relatable fosters trust and encourages engagement.
• Focus on learning just enough to take the next step rather than trying to master everything at once. This method allows for quicker adaptation and progress in entrepreneurial endeavours.
• Finding a specific niche can lead to greater success. By addressing a particular problem for a targeted audience, you can establish yourself as an authority and build a loyal following.
• Embrace an iterative approach to business and learning. Start small, test ideas, gather feedback, and refine your strategies based on real-world results rather than over-planning.
• Concentrate on mastering small, specific skills that can lead to significant improvements in your overall performance. This focused approach can yield better results and build a strong foundation for further growth.

BEST MOMENTS

"The passive part of the income is the last step. It's a pipe dream. What is truth is there's a lot of active income that is required first."

"A lot of people feel trapped in things that they don't know how to get out of."

"If this were easy, what would it look like? That has helped me so much remove a lot of complication, over-learning."

"I was generating 40, 50K a month at this point from this niche in a niche for a little exam. It was absolutely life-changing."

GUEST RESOURCES

Pat Flynn - https://patflynn.com/

VALUABLE RESOURCES

Scale Your Business Beyond 8 Figures - Watch This Video: https://go.highvalueexit.com/scale-beyond

Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://highvalueexit.com/li

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/