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On today's episode, we're bringing you the story of PepsiCo's latest $1.2 billion acquisition: Siete Foods. They’re been called the fastest-growing Hispanic food brand in the United States, but it wasn’t always that way. Siete Foods is a Mexican American gluten-free food brand that was started by a family in Laredo, Texas. They have products like Fresas con Crema Grain-Free Cookies, Chicken Fajita Seasoning and Lime Grain-Free Tortilla Chips, but it all started with an almond flour tortilla Veronica Garza sold at her family's CrossFit gym after she was diagnosed with several autoimmune disorders. Siblings Veronica Garza and Miguel Garza, or Mike, join Bísness School to explain how they got their product into Whole Foods, what they did to get actor and entrepreneur Eva Longoria as an investor and why they call themselves a Mexican American food brand, and not Mexican.

Note: This interview was recorded before the acquisition by PepsiCo was announced in October 2024.

Follow Siete Foods at @sietefoods.
Follow host Fernando Hurtado at @byfernandoh.