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Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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  • Summary

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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Episodes
  • #71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison

    #71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison
    Jun 3 2024
    In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome.

    Carrie started her career in sustainability and marketing with National Geographic as their Director of Corporate Communications and has worked with universities such as Georgetown. Now, she campaigns for sustainability in brands and the planet around the world.

    In today’s episode, you’ll learn:
    • The ways that industry could be interacting with the planet to ensure sustainability.
    • Why the protection of our endangered ecosystems- especially the ones within our own bodies- is crucial to a sustainable future for mankind.
    • What we can do on an individual level to promote sustainability in our own lives.

    Brought to you by Mekanism.
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    42 mins
  • Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022)

    Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022)
    May 20 2024
    This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop.

    There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester’s marketing feats.

    In this episode you’ll learn:
    • Soda psychology is grounded in our earliest memories.
    • Three-quarters of the population is trying to make healthy adjustments.
    • When something seems stupid, that’s your cue to figure out a better way.
    • That humility will take you from knowing nothing to expertise.
    • Data science surrounds us, but your soul processes the insights
    Brought to you by Mekanism.
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    30 mins
  • OWYN CMO Julia Perez | Be In Love With Your Industry (2023)

    OWYN CMO Julia Perez | Be In Love With Your Industry (2023)
    May 13 2024
    This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023.

    Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in the US.

    In this episode you’ll learn:
    • How OWYN is cleaning up the sports nutrition industry with transparency, education, and empowering messaging
    • Where Julia stands on the Ozempic trend and how OWYN fits in
    • Why you shouldn’t forget about the big picture when looking at segmented data
    • The value of being an early adopter and in love with your industry
    Brought to you by Mekanism.
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    30 mins
Art Marketing Economics
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