• Strategic Insights for Healthcare Sales Professionals | E.1

  • Sep 20 2024
  • Length: 42 mins
  • Podcast

Strategic Insights for Healthcare Sales Professionals | E.1

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  • Summary

  • In this debut episode of "Selling to Healthcare," Lisa Miller, with over 30 years of experience in healthcare sales, offers a comprehensive overview of effective strategies in this complex industry. Lisa examines recent shifts in healthcare and their impact on sales approaches, emphasizing the importance of building trust through evidence-based methods. She discusses leveraging insightful content, understanding market dynamics, and navigating common challenges unique to healthcare sales. Lisa highlights the necessity of deep industry knowledge and creative problem-solving, while addressing the delicate balance between profitability and healthcare's mission. This episode establishes a foundation for future in-depth discussions, providing valuable guidance for professionals navigating the intricate landscape of healthcare sales. Listeners will gain strategic insights applicable to various roles within the healthcare sales ecosystem.
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