In this episode of the Sustainable Coaching Podcast, I’m sharing why starting your coaching business can feel like stepping into a whirlwind of decisions, strategies, and shiny objects that all promise success. But not everything is necessary right away. In this episode, we’re talking about intentional investing—not just with your money but also your time and energy. Knowing what you truly need and how you want to show up in the coaching industry will help you make strategic choices that actually move the needle forward. From selecting the right coaching model to choosing a marketing platform that aligns with your strengths, this conversation is all about setting yourself up for sustainable success.

If you’ve ever felt overwhelmed by all the tools, courses, and platforms out there, this episode will help you simplify your approach. I’ll walk you through how to identify your true business needs, avoid unnecessary expenses, and invest in the right skills that will directly impact your growth. By the end of this episode, you'll have a clearer plan for where to focus your energy and resources so you can build a coaching business that works for you, not against you.

• How do you choose the right coaching model before investing in tools or training?
• What’s the best way to select a marketing platform that aligns with your strengths?
• How can you invest in the right skills and resources to accelerate your business growth?

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In this episode of the Sustainable Coaching Podcast, I’m sharing my personal journey of navigating a challenging 2024, from balancing my business to managing my health while healing from topical steroid withdrawal. It wasn’t easy, but grace carried me through, and I’m back with renewed energy to pour into this podcast. If you’ve been with me since my Clubhouse days, you know I love to talk, but last year took a toll on me. Now, I’m ready to dive deep into what matters most: building a sustainable coaching business that aligns with your goals and values.

Today, we’re discussing a crucial question for every coach and consultant: Are you chasing popularity or profitability in 2025? Social media has shifted, and it’s vital to know where your energy is best spent. I’ll share how sustainable strategies and SEO helped me grow my business, even when I wasn’t showing up on every platform. Plus, I’ll give you the tools to position yourself as an expert, attract the right clients, and avoid the burnout of chasing trends. If you’re ready to build a thriving, profitable coaching business, this episode is for you!

• Are you focusing on gaining followers or building real relationships that lead to paying clients?
• How do you identify which platforms align with your goals for profitability versus popularity?
• What sustainable strategies can help you position yourself as an expert and attract ideal clients

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In this episode of the Sustainable Coaching Podcast, Marilyn West tackles the burnout that coaches often face and offers insights into how to overcome it, reigniting your enthusiasm for your work and your mission. Marilyn shares her own burnout experience, balancing rebranding and staying active online, and explains how she found renewed energy through mindset shifts, abundance-thinking, and trust in her evergreen content. This episode is about building sustainable, low-stress growth by embracing strategy over hustle.

If you're a new or seasoned coach feeling stretched thin or questioning your passion, this episode will help you reframe burnout as an opportunity for growth and transformation. Marilyn dives into the practical strategies that every coach can use to thrive sustainably, from leveraging evergreen content to diversifying their approach. Tune in to learn how to break free from the pressure to constantly create, regain joy in your work, and align your energy for long-term success.

• How can embracing an abundance mindset shift your approach to content creation and client attraction?
• What are effective strategies for diversifying your content to ensure it works for you, even when you need a break?
• How can honoring your energy and aligning with the right networks lead to greater fulfillment and success as a coach?

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