This week Justin Law (@TweetJustinLaw), a Senior Producer for South Carolina Athletics, talks about how content creation is more than just fan engagement but primarily used as a recruitment tool for 16-18 year-olds considering playing for the University of South Carolina. We talk about keeping current in trends without being cheesy and putting the viewer in the shoes of a player on and off the field, which is more than quick cuts and catchy music. Justin talks about going to school for biology and the difficulty of studying for four years to do something only to realize you hate it, how it felt like a waste of time, and dealing with the quarter-life crisis. We discuss his path from the PAC 12 to the BIG 10 and finally the SEC, applying for jobs through Twitter DMs, and the best strategies for doing so. We break down his most recent demo reel and his thoughts on how to best showcase your talents in 50 seconds. Lastly, we dig into keeping creative throughout shooting the same type of video over and over, and freeing yourself from perfection by not putting too much weight into each video - if you mess up, just move onto the next one.

Show Notes

• Sandstorm video
• Welding Themed Battle Armor Video
• The Columbus Ohio MixTape
• 2020 Demo Reel