An experienced reporter turned photojournalist who covers state government and political campaigns before shifting her focus into an entrepreneur. In this episode of Life Unedited: Working Women, Alisa McCabe interviews photojournalist, Laura Pedrick on her journey as a reporter and transitioning into photojournalism during the recession.

From photojournalism to pivot to become an entrepreneur to survive for her children. Laura Pedrick realized that she needed to pivot and become more of an entrepreneur to survive. Laura is a photojournalist who for most of her career was assigned to cover New Jersey for The New York Times. She's a contributing photographer/writer for global destinations featured on the popular travel blog, Johnny Jet. Her Lambertville photo studio is dedicated to business and actor headshots and clients seeking personal branding.

Laura found that becoming a mother has changed her perspective and made her more empathetic towards others. She talks about how she covered a story on children who were falsely accused of abuse which affected her emotionally that made her more empathic to the stories that she covered. Visit her website Laura Pedrick Photography at http://www.pedrickphoto.com

[00:01 – 13:18] Realities of a Photojournalist

• Alisa introduces her special guest Laura Pedrick
• Who inspired Laura Pedrick to become a journalist
• Her experiences being a photojournalist
• Dealing with dark subject matter as a journalist

[13:19 – 17:35] The Empathy of a Mother

• After Laura had her daughter, she became more empathetic when covering stories
• Realizing the different motivations of people
• The pivot she had to make during the recession
• How she started her entrepreneurship journey with politicians and in their brand

[17:36 – 27:46] How To Connect with Laura

• Visit Laura’s website http://www.pedrickphoto.com to learn more on her expertise on making her corporate, institutional, governmental and entertainment clients as well as entrepreneurs and authors look their best and most authentic self.

Key Quotes:

“When I became more of an entrepreneur and saw myself as having a business, I didn't really think of my photography as being a business. It took me a long time to just figure it out where I fit in with that.” – Laura Pedrick

“As a photographer, you photograph some interesting characters but as far as relating to people, I think it's becoming a mother made me a better photographer in that way.” - Laura Pedrick

Connect with Laura Pedrick

Website: http://www.pedrickphoto.com