Tech Entrepreneur on a Mission Podcast

By: Evergreen Podcasts
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  • Summary

  • Welcome to the Tech Entrepreneur on a Mission podcast. My name is Ton Dobbe. I am the founder of Value Inspiration and the author of ‘The Remarkable Effect’. I envision a world where every B2B SaaS business succeeds because they're creating software their customers would miss if were gone 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: Research consistently shows 90% of all startups fail. That's bad. What's worse however is that +75% of SaaS Scaleups fail - companies that are supposed to have product-market-fit. Far too few Scaleups create the traction they aspire for and fail for the wrong reasons I believe this should stop - and hence I started my business and this podcast The goal I have with this podcast is two-fold: to inspire new forms of value creation by sharing compelling ideas and stories about the potential we can unlock when technology and people blend in the right way. Share experiences from tech entrepreneurs like you about what it requires to create a remarkable software business and how to overcome the roadblocks to do so.
    All rights reserved 2022-24
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Leadership Economics
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Episodes
  • #331 - Christian Klepp, host of the “B2B Marketers on a Mission” Podcast - on how curiosity drives B2B marketing.

    #331 - Christian Klepp, host of the “B2B Marketers on a Mission” Podcast - on how curiosity drives B2B marketing.
    Sep 25 2024
    This podcast interview focuses on the entrepreneurial journey to drive change and adapt as a B2B marketer in an evolving business landscape. My guest is Christian Klepp, Co-Founder of EINBLICK Consulting and Host of the B2B Marketers on a Mission podcast. Christian is a global citizen, entrepreneur, podcast host, and B2B branding expert with over 13 years of experience across diverse markets. Throughout his career, he worked with major global brands like Philips, Caterpillar, Samsung, and Logitech. He is a true "third-culture kid." He grew up in Austria, the Philippines, Singapore and China - and is currently living in Canada, giving him a multicultural perspective and ability to bridge East and West. In 2019, Christian took a leap of faith and co-founded his own B2B branding and marketing consulting firm called EINBLICK. He's also the host of the popular "B2B Marketers on a Mission" podcast, where he interviews talented professionals in the B2B space and provides a platform for sharing cutting-edge insights with the B2B community. Being a regular listener of his podcast inspired me to invite Christian to my podcast. We explore why marketing isn't optimally leveraged inside many B2B SaaS companies. He shares insights from well over 100 podcasts on what marketers should do differently to increase alignment and buy-in across the organization to make a larger impact. Last but not least, he explains how to avoid complacency in marketing and how, by leveraging different perspectives, the company can stand out more and increase resilience to adapt faster to market change. Here's one of his quotes The way that marketers need to deal with addressing buy-in is they need to understand how their organization works. How does your company generate revenue? Where is the most revenue coming from? Which industries? Which customers? Do you understand what EBITDA is? Because if you don't understand, you better start learning about it quickly because that's what your board cares about. During this interview, you will learn four things: How to turn marketing into a core driver for the business. How to get insights that matter beyond just interviewing customers. How to approach podcasting strategically, get instant value, and what to prioritize first to get going. How to go about analyzing competitors' strategies to further strengthen differentiation. For more information about the guest from this week: Christian Klepp Website: EINBLICK B2B Marketing on a Mission Podcast (Spotify / Apple) Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it’s actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It’s short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • #330 - Thomas Wulff Wilhelmsen, CEO of Less - on creating a customer-funded business.

    #330 - Thomas Wulff Wilhelmsen, CEO of Less - on creating a customer-funded business.
    Sep 18 2024
    This podcast interview focuses on the entrepreneurial journey to empower business users, especially in SMEs, to easily find insights in their data without technical complexities. My guest is Thomas Wulff Wilhelmsen, Co-founder and CEO of Less. Thomas and his co-founder Daniel previously worked as consultants in the data space before founding Less. Their experiences and frustrations in this role inspired them to create an analytics product for people like themselves. And that led to the birth of Less in September 2022. The name "Less" embodies their goal of stripping away complexities to build a product that focuses on the end goal and takes care of the technical aspects behind the scenes. Their mission: Set doers free to do what they do best: Roll up their sleeves and solve problems. And this inspired me, and hence I invited Thomas to my podcast. We explore what's, after decades of development, still broken in the Business Analytics solutions market. Thomas shares his lessons learned from steering Less' journey as a customer-funded startup. He shares how he got early traction with paying customers and how he's creating a culture of analogical thinking to solve problems in creative ways.. Last but not least, he'll inspire you with his fresh perspective on crafting a compelling narrative that sells. Here's one of his quotes "We've been focusing more on the persona than on the sector or industry. We call them doers. People that are curious by nature, that are frustrated with being dependent on other people and want to build cool things that they can show to other people in their teams and drive that change internally." During this interview, you will learn four things: Where he finds inspiration from taking Storytelling for his business to the next level. What he's done differently from the start to get traction and stay in control as the business grows. How he ensures everyone understands what's important, and does the right things right to create fans from the start. Why he embraces being "customer funded" rather than just bootstrapped. For more information about the guest from this week: Thomas Wulff Wilhelmsen Website: Less Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it’s actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It’s short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • #329 - Angelo Coletta, CEO of Zakeke - on becoming a global leader in visual commerce.

    #329 - Angelo Coletta, CEO of Zakeke - on becoming a global leader in visual commerce.
    Sep 11 2024
    This podcast interview focuses on the entrepreneurial journey in identifying an emerging opportunity and building an innovative, fast-growing company that transforms how we shop online. My guest is Angelo Coletta, CEO and Co-founder of Zakeke. Angelo is a serial entrepreneur who has founded and exited multiple companies. In 2017 he co-founded Zakeke, an AI Visual Commerce platform. It's doing groundbreaking work in transforming the B2B customer journey and shopping experience. With this focus, it's now serving 10,000+ eCommerce brands worldwide across 400+ industries Their mission: To improve the industry's environmental footprint through the use of technology in the display process, the shopping experience, and the purchasing experience. And this inspired me, and hence I invited Angelo to my podcast. We explore how the shopping experience is still broken today - and why. Angelo shares his how he's building an organization to fix this and shares anecdotes about his lessons learned in choosing the right team, fostering a culture of innovation, and setting ambitious long-term goals. He then elaborates on creating resilience across the business, customer-centric product development, and how strategic acquisitions and investment in eco-system helped to scale their business. Here's one of his quotes I wanted to create a company that was totally based on a long-term vision. This is one of the most difficult choices to make when you start because it means you burn more money in the first years of the company. My opinion is that if you don't start as a long tail business, it's difficult to transform a company with 200 or 300 big customers into a company able to serve 1000s of customers, maybe most of them small customers. During this interview, you will learn four things: Why have a global mindset from day 1. Why focus on product excellence first before you consider a marketing push? What Angelo specifically prioritizes when it comes to hiring the right people that will help the company grow in good and tough times. The strategies he applied to establish trust and leverage their growth opportunity via the e-commerce ecosystem. For more information about the guest from this week: Angelo Coletta Website: Zakeke Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it’s actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It’s short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 mins

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