Episodes

  • 104: Your Interior Design Feasibility Package

    104: Your Interior Design Feasibility Package
    Sep 16 2024

    Are you tired of doing unpaid work for clients? Do you create preliminary plans, gather estimates, and offer advice, all without compensation? What if you could get paid for that upfront work? Most designers don’t realize they can (and should) charge for the early stages of a project. A Feasibility Package ensures you’re paid while helping clients understand their project’s scope and costs. Imagine no longer giving away your expertise for free and instead getting paid for the valuable work you're already doing.

    In this episode, I explain how you can implement a Feasibility Package in your design business to get paid for your time and expertise. I dive into the structure of the package, what it should include, and how to price it effectively. You’ll also learn how this package can help you manage client expectations, build trust, and give you an early opportunity to assess whether a client is the right fit for you.

    IN THIS EPISODE, YOU WILL HEAR:

    - (02:00) – What is a feasibility package and when to use it?

    - (03:17) – Pricing guidelines for feasibility packages

    - (04:14) – What’s included in the package

    - (06:06) – Importance of trades days and package fees

    - (08:39) – Repurposing past work for efficiency

    - (10:07) – Advising clients on contingency costs

    - (15:27) – How to introduce the feasibility package to clients

    - (19:38) – Using the feasibility package to qualify clients

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
    Show More Show Less
    24 mins
  • 103: Profitable Interior Design Discovery

    103: Profitable Interior Design Discovery
    Sep 9 2024

    Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clients, as your time and expertise are valuable.

    In this episode, I explain how to improve your inquiry form to gather key information, conduct structured Zoom consultations to build trust and qualify leads, and charge for home reviews or assessments to demonstrate your expertise. I also discuss how to recognize red flags early and choose clients who align with your values and goals. Each step in the discovery process, from initial contact to assessments, helps you secure clients who are a good fit, ensuring your business is both profitable and enjoyable to manage.

    IN THIS EPISODE, YOU WILL HEAR:

    - (01:32) The proper way to do design discovery

    - (02:08) Optimizing your website inquiry form

    - (03:43) Building trust with a structured Zoom consultation

    - (04:45) How to price your home reviews and assessments

    - (07:01) How to handle pushback from your prospects

    - (08:57) How to approach offering the letter of agreement

    - (10:13) The importance of having money conversations

    - (12:10) A walkthrough of all the questions in your website inquiry

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
    Show More Show Less
    35 mins
  • 102: 7 Myths of Client Money Talks

    102: 7 Myths of Client Money Talks
    Sep 2 2024
    Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing…most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and value with your clients? Shifting your perspective could be the game-changer your business needs. In this episode, I break down seven myths about client money talks that hold designers back and show you how to turn them into strengths. We’re covering everything from value-based pricing versus hourly fees to setting clear expectations. We’ll also cover why selling your services is actually a form of education and service. Plus, we will dive into how to tap into clients’ emotions and create a design process that feels like a memorable, meaningful journey. VALUE-BASED PRICING OVER HOURLY FEES Hourly fees are not the best way to run a design business. You might think charging for your time makes sense, but here’s the reality - if you’re a fast designer (and many are), you’re actually getting paid less for being efficient. That doesn’t seem fair, right? Here comes value-based pricing to save the day! Instead of billing for hours worked, you’re charging based on end result. Clients pay for the outcome, not the time it took to get there. It’s a win-win because they understand the value of your expertise, and you get paid for the result you deliver, not how long it took. The bottom line? You get paid what you’re worth. SETTING CLEAR CLIENT EXPECTATIONS Setting expectations with clients is a make-or-break move. Miscommunication is one of the biggest reasons clients feel unhappy or confused. So, it’s up to you to set things straight from the start. Talk about money early - before the contract is signed. Share your design process, walk them through potential challenges, and most importantly, be upfront about what they’re investing in. This way, your clients won’t be blindsided by costs or project timelines. Trust me, clients will appreciate your honesty, and you will save yourself a lot of headaches down the road. SELLING AS EDUCATION AND SERVICE Selling doesn’t have to feel slimy or uncomfortable. It’s not about pushing services or trying to make a quick buck. Instead, think of it as an opportunity to educate your clients on the value you bring to the table. When you’re selling your services, you’re actually helping clients get what they truly want…a beautifully designed space that improves their life. It’s about guiding them toward the best solutions for their needs. So, don’t be afraid of the word “sell.” You’re offering them something they need, and that’s service in itself. TAPPING INTO CLEINT’S EMOTIONS Clients will tell you what they need from a practical, logical frame of mind. It’s your job to listen to what they’re saying as well as what they’re not saying. When you can deliver on that emotional level, clients will not only love the design, but they’ll also be willing to invest more because you’ve given them something they didn’t even know they needed. DESIGN AS A MEMORABLE JOURNEY Design isn’t just about the finished product. It’s also about the journey to getting there! From the moment a client hires you to the big reveal, it’s all about creating a memorable experience. Sure, there will be bumps along the way, but how you navigate these with your client is key. By making the design process feel exciting and special, you’re giving your clients memories they will cherish long after the project is done. When you focus on the experience, clients will be thrilled with not just the outcome, but the entire ride. Remember, that the myths you have bought into are not facts. They are merely beliefs. It’s time to release these beliefs and replace them with the truth! IN THIS EPISODE, YOU WILL HEAR: (3:16) What it looks like to be the expert/voice of reason (6:12) Why you need to release your own limited beliefs about money (13:26) The cost of the project isn’t the only thing your client cares about (24:00) Changing the narrative and speaking to yourself with confidence (29:07) Why you deserve to be paid in advance (38:09) Selling can be easy, fun, and empowering (41:44) The power of emotions when making purchases Links: VIP DESIGNER TOUR at High Point When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
    Show More Show Less
    47 mins
  • 101: Is Pay to Play Design PR Worth It?

    101: Is Pay to Play Design PR Worth It?
    Aug 26 2024
    In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It’s a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere from a few hundred dollars to thousands. The big question is: does the payoff justify the price? I’m here to tell you that it can, but only if you have a solid strategy in place. Getting featured is just the beginning. The real magic happens when you know how to maximize your return on that investment. In this episode, I dive into the topic of pay-to-play PR and, more importantly, how to make sure you’re getting the most bang for your buck. I talk about why having a distribution plan is key to making your investment worth it, and how client engagement and feedback should play a huge role in your decision-making. It’s not just about landing the feature - you need to know how to leverage it for your business. Whether you’re on the fence about paying for PR or have already jumped in, this episode is packed with insights to help you make it work for you. CLIENT ENGAGEMENT AND FEEDBACK: YOUR UNOFFICIAL BOARD OF DIRECTORS Client engagement and feedback are absolutely essential when deciding if pay-to-play PR is the right move for you. I always recommend gathering feedback from your clients or trusted industry peers - think of them as your unofficial board of directors. Ask them if they read or care about the publication you’re considering. If the answer is no, that’s a huge red flag! It’s easy to get caught up in the excitement of being featured, but if your audience isn’t seeing or engaging with that platform, it’s not going to do much for your business. Getting honest feedback upfront ensures you’re making a smart, informed decision instead of just throwing money at something that sounds impressive. STRATEGIC EMAIL MARKETING Once you’ve decided to move forward, it’s time to get strategic about spreading the word, and email marketing is one of the best ways to do it. But here’s the thing: it’s all about the subject line. I can’t stress enough how important it is to spend time crafting a killer subject line because if that doesn’t grab people’s attention, the rest of the email won’t even matter. I like to play around with using questions or numbers to pique curiosity. And don’t be afraid to send follow-ups to people who didn’t open your first email! Trust me, email marketing is a game-changer when done right. THE POWER OF PERSONALIZATION AND PRESENTATION Another thing I’m a huge fan of? Personalization and presentation. It’s tempting to take the easy route with things like printed labels or mass emails, but adding a personal touch goes a long way. For example, if you’re sending a physical copy of your feature, don’t just toss it in a generic envelope and call it a day. Get creative with it. Use a colored or metallic envelope and handwrite the address. People don’t get much snail mail these days, so when something special shows up in their mailbox, it will get noticed. Presentation isn't just about looking good - it’s about making your feature memorable and worth opening. So, here’s the bottom line: pay-to-play PR can absolutely be worth it, but it’s all about how you approach it. With the right distribution plan, tapping into client feedback, using smart email marketing, and going the extra mile with the presentation, you can make sure your investment doesn’t go to waste. And hey, if you’ve tried pay-to-play PR before and it didn’t quite deliver, don’t beat yourself up - now you know how to make it work for you. IN THIS EPISODE, YOU WILL HEAR: (2:20) A time when I invested in PR and didn’t see any ROI (3:45) Getting specific marketing feedback from your “Board of Directors” (8:40) The only reasons to do pay-to-play (10:50) What your distribution plan should look like (11:30) Having a 90-day social media plan in place (14:40) Spending more time crafting a subject line versus the message (17:10) The power of calling people by their names (20:20) The right way to mail physical copies of the feature Mentioned: VIP DESIGNER TOUR at High Point When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
    Show More Show Less
    28 mins
  • 100: You Are Only as Good as Your Sources

    100: You Are Only as Good as Your Sources
    Aug 19 2024
    In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special. This episode is all about sourcing. We’re talking about the importance of building a solid list of go-to vendors, why attending High Point Market is a game-changer, the value of relationships with reps and workrooms, the magic of adding “pop” pieces to your designs, and how you can keep growing through networking and exploration. These are the keys to not just surviving in the design world, but thriving and standing out from the crowd. IMPORTANCE OF BUILDING A ROBUST SOURCING LIST Let’s start with the basics - your sourcing list. Think of it as your toolkit. Without it, you’re not going to get very far. Melissa Galt emphasizes that having a strong, well-rounded list of vendors and manufacturers is essential. This list should cover all the categories you need, from flooring to artwork, so that you’re always ready to pull out the perfect piece for any project. But here’s the thing…your list should never be static! As you grow your business, your list should grow with you. Keep adding new sources so you’re not just recycling the same options. This keeps your designs fresh, innovative, and aligned with what your clients want. ATTENDING HIGH POINT MARKET FOR EXCEPTIONAL SOURCING If you’re serious about sourcing, High Point Market needs to be on your calendar. This is the ultimate destination for home furnishings, and if you haven’t been yet, you’re missing out. I am a huge advocate for making the trip at least once a year. There are over 2,000 manufacturers under one roof! But it’s not just about the quantity of options. High Point is where you find those hidden gems that can take your designs to the next level. Whether you’re new to the market or a regular, there’s always something new to discover. Plus, if you join our VIP Design Tour, you will get an insider’s look at the vendors that really make a difference. We will skip the big names and go straight to the unique, must-have resources. THE ROLE OF REPS AND WORKROOMS IN ENHANCING DESIGN PROJECTS Now, let’s talk about relationships. In design, who you know can be just as important as what you know. This is especially true when it comes to your reps and workrooms. These industry insiders can be your secret weapon, offering you access to exclusive products and saving you time and money. I share how relationships I’ve built wth reps have been game-changing, especially in high-stakes projects like showhouses. Good reps know their stuff, and they can introduce you to options you didn’t even know existed. And let’s not forget about workrooms and installers - they know what works and what doesn’t, and their expertise can ensure your projects go off without a hitch. ADDING “POP” ELEMENTS TO CREATE MEMORABLE DESIGNS Every design needs that special something - that “wow” factor. I call these “pop” elements, and they’re what make a project truly memorable. Whether it’s a striking piece of art, an incredible rug, or a custom piece of furniture, these pops are what set your designs apart from the rest. The key to finding these show-stopping pieces? A diverse sourcing list that includes vendors who specialize in unique, one-of-a-kind items. These are the pieces that clients remember and that make your work stand out. CONTINUOUS GROWTH THROUGH NETWORKING AND EXPLORATION Sourcing isn’t a one-time thing…it’s an ongoing journey. The design world is always changing, and to stay ahead, you need to keep exploring new vendors, building new relationships, and expanding your network. Whether you’re attending High Point Market, joining online design communities, or just chatting with colleagues, the more you connect, the more you grow. I encourage you to frequently ask yourself this question, “Who have I added to my list this month?” This approach keeps your designs fresh, original, and always on the cutting edge. IN THIS EPISODE, YOU WILL HEAR: (02:05) - Why you need to attend High Point at least once a year (05:50) - The 10 categories of sources you need in your foundational list (07:15) - The reason artwork is not in the accessories/accents category (10:30) - Why you should never underestimate the power of your reps (15:45) - Installers and workrooms - they have tons of knowledge and sources (18:35) - Seeking out advice from colleagues and Facebook groups (22:00) - Join our VIP tour - it’s different from the rest (24:45) - The difference between “shopping” and “sourcing” (33:05) - Why every project needs a “wow” factor (37:50) - Why I invest in original art (41:45) - Training someone on your team to do ...
    Show More Show Less
    45 mins
  • 099: Interior Design Business Recession Remedies

    099: Interior Design Business Recession Remedies
    Aug 12 2024
    Let’s face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no matter what the financial forecast looks like. Let’s dive into how you can recession-proof your interior design business and come out stronger on the other side. In this episode, I’m sharing 10 crucial tips to help you navigate these uncertain economic times. We’re going to talk about smart ways to cut costs, how to get financially prepared, ways to adapt and diversify your services, and why keeping a positive mindset is more important than ever. These actionable insights will give you the tools you need to take control of your business’s future and tackle whatever challenges come your way. CUTTING COSTS WITHOUT SACRIFICING QUALITY When the economy gets shaky, cutting back on unnecessary costs is the first thing you should be doing to keep your business steady. Start by taking a good, hard look at your office overhead. Can you renegotiate your lease, or better yet, go fully remote? We all learned during the pandemic that remote work can be just as effective and it can save you a ton of money. Also, it’s time to get real about those subscriptions, memberships, and equipment leases. Are you still paying for things you rarely use? Cutting these out can free up cash that could be better spent elsewhere, helping you stay financially secure during lean times. GETTING FINANCIALLY PREPARED If there’s one thing you should always have in your back pocket, it’s financial preparedness. Building an emergency fund is non-negotiable. Aim to cover at least three to six months of operating expenses. This financial cushion is your safety net, keeping you from hitting the panic button if things slow down. But it doens’t stop there. Knowing your numbers inside and out is just as crucial. Don’t leave it all up to your accountant. Make it a point to regularly review your financials so you know exactly where you stand. This knowledge puts you in the driver’s seat, allowing you to make quick, informed decisions when the market shifts. ADAPTING AND DIVERSIFYING YOUR SERVICES When your usual projects slow down, it’s time to get creative and diversify. Maybe new construction isn’t as hot right now - no problem. Shift your focus to remodeling, which tends to hold steady even when the economy dips. And don’t stop there. Think about expanding your services. Diversifying your offerings not only keeps the revenue coming in but also helps you tap into new client bases. KEEPING A POSITIVE MINDSET Finally, let’s talk about your mindset because it’s your most powerful tool in uncertain times. It’s easy to get sucked into the negativity on social media or the news, but staying hopeful is key. Surround yourself with people who are looking for opportunities, not dwelling on the doom and gloom. By focusing on growth and keeping a hopeful outlook, you will be more likely to spot opportunities when they arise. Trust me, they will! Many businesses not only survive but actually grow during recessions, and yours can too if you stay focused and optimistic. We can’t predict what’s around the corner, but with these strategies, you’ll be ready for whatever comes your way. By cutting costs, building up your financial safety net, diversifying your services, and keeping your mindset sharp, you’re setting your business up not just to survive but to thrive, no matter what the economy throws at you. IN THIS EPISODE, YOU WILL HEAR: (3:00) Accessing your overhead (4:15) Reviewing and reducing your expenses (5:30) How letting go of a team member can be beneficial for both parties (9:15) What to do if you don’t have an emergency fund (11:50) Creative growth opportunities (13:15) Different ways to diversify your services (15:10) My favorite add-on service for current clients (20:05) Looking for bargains and using consignment (23:15) The type of mindset you need to have (27:35) Cashflow and credit card processing Mentioned: VIP DESIGNER TOUR at High Point When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
    Show More Show Less
    32 mins
  • 098: Interior Design as a Second Career: You Have What It Takes

    098: Interior Design as a Second Career: You Have What It Takes
    Aug 5 2024
    Jumping into a new career can be both exciting and a bit scary, especially when you are diving into something as creative as interior design. Thankfully I have good news for you! The experience, skills, and achievements of your past job are not just baggage. They are your secret weapon in your new career. In this episode, I want to encourage you as you venture into your second career of becoming an interior designer. We discuss how to leverage your past career skills, the value of showcasing your unique background, and I also give you specific examples of how skills transfer from different professions. LEVERAGING PAST CAREER SKILLS Your past career has given you a treasure trove of skills that can give you an advantage in interior design. Whether you were in corporate, healthcare, sales, or any other field, you’ve got the skills that are pure gold in the design world. For instance, if you were in sales, you probably have amazing relationship-buildig and negotiation skills. These are perfect for dealing with clients, getting great deals with vendors, and managing project budgets. If you were in healthcare, your attention to detail and ability to handle high-stress situations can make you a project management superstar and a client service expert. Don’t just brush these skills aside. They’re part of a your unique perspective and capabilities. Embrace them and use them as part of your professional toolkit as you step into the design world. This not only will boost your confidence, but it lets you offer something truly unique to your clients. PERSONAL BRANDING AND UNIQUE EXPERIENCES Standing out in the world of interior design is crucial. One of the best ways to do this is by showcasing your unique background and personal journey. Your past experiences, skills, and achievements make you special. They set you apart from other designers who might have taken a more traditional route into the industry. Make sure your bio and social media profiles reflect this uniqueness. Instead of sounding generic and boring, weave in parts of your past that highlight your strengths and versatility. If you have a background in law, talk about your critical thinking and problem-solving skills. If you were in healthcare, highlight your compassion and high emotional intelligence. These qualities not only enrich your design practice but also connect you with clients who are looking for a designer who understands them. By sharing your journey authentically, you create a personal brand that’s memorable and relatable. Clients will feel a deeper connection with you, appreciating the diverse experiences you bring to the table. TRANSFERRING SPECIFIC CAREER SKILLS TO DESIGN Every career gives you skills that can be incredibly useful in interior design. Here are some examples: 1. Law and Legal Services: Skills like attention to detail, critical thinking, and negotiation are invaluable in interior design. They help with contract management and client negotiations and ensure every project detail is perfect. 2. Healthcare: The healthcare field teaches patience, empathy, and the ability to handle high-pressure situations. These skills are essential when dealing with client demands, managing timelines, and ensuring a smooth design process. 3. Sales: A background in sales gives you excellent communication, persuasion, and relationship-building skills. These are key for marketing your services, closing deals, and maintaining long-term client relationships. 4. Parenting: Yes, even skills from full-time parenting are super relevant. Organizational skills, multitasking, and managing diverse needs simultaneously are all a part of being a successful interior designer. And the list goes on! In the episode, I share even more examples of how unique skills from various professions can be transferred to a career in interior design. By identifying and transferring these specific skills, you can carve out your special place in the interior design market. Each profession brings strengths that can enhance your design practice, making you a well-rounded and versatile designer. Venturing into interior design as a second career isn’t about starting from scratch. It’s about building on the foundation you’ve already got. By leveraging your past career skills, showcasing your unique background, and transferring specific skills to design, you can create a successful and fulfilling career in interior design. You do have what it takes! Embrace your unique journey and let your past propel you forward. IN THIS EPISODE, YOU WILL HEAR: (2:25) Leveraging your talent, skills, and experience in your bio (4:50) Specific examples of how one’s past career paths can help in design (9:15) What to do if you aren’t sure if you have certain qualities or not (13:30) Why full-time parents are greatly suited to be a designer (17:40) Why graphic designers are amazing interior designers (22:18) Skills that make HR ...
    Show More Show Less
    25 mins
  • 097: Your True Value as an Interior Designer

    097: Your True Value as an Interior Designer
    Jul 29 2024
    As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand just how multifaceted and indispensable your role truly is. It’s crucial to recognize this value and never discount yourself or your prices, as your expertise and skills are what make you truly exceptional. In this episode, I dive into the 18 different hats you wear in your business. You are more than just the label “interior designer.” You are a multifaceted juggler, with specialized knowledge, offering emotional support to your clients, as well as being a great leader and manager. Remember, knowing your value means confidently charging what you are worth and understanding the immense value you bring to your clients. THE MULTIFACED ROLE OF INTERIOR DESIGNERS Interior designers juggle numerous roles that extend beyond traditional design tasks. From being a materials master who understands the intricacies of various building materials, finishes, and fabrics, to acting as a Project Manager who coordinates every aspect of a project, your versatility is key. You might also find yourself being a furniture designer, creating custom pieces or modifying existing ones. The role of a space planner is crucial too, ensuring that each room not only looks good but functions efficiently. Lastly, as a purchasing agent and resource pro, you source the best materials and products, ensuring quality and value for your clients. This multifaceted approach highlights the vast range of skills you bring to every project, showcasing your ability to handle multiple responsibilities seamlessly. THE IMPORTANCE OF SPECIALIZED KNOWLEDGE Specialized knowledge sets you apart in the interior design industry. As a materials master, you possess a deep understanding of various materials and their applications. The role of a color expert allows you to utilize color psychology to influence the mood and perception of a space. Being a fabric magician means you know the best materials for upholstery, draper, and more, ensuring both aesthetics and functionality. Additionally, as a lighting designer, you understand how to use lighting to enhance a space, creating the right ambiance and highlighting key design elements. This specialized knowledge not only elevates your work but also builds trust and credibility with your clients, demonstrating your expertise and dedication to excellence. EMOTIONAL AND PSYCHOLOGICAL IMPACT Your role extends beyond the physical aspects of design. You also offer significant emotional and psychological support to your clients. Acting as an unofficial psychologist, you address clients’ concerns and help them navigate the stresses of renovation or redesign projects. Your ability to read clients’ needs intuitively, akin to being a psychic, ensures that their visions are brought to life even when they struggle to articulate them. As a peacemaker, you mediate conflicts that arise during projects, often keeping couples together through the tumultuous design process. Finally, as a mood maker, you create spaces that evoke specific emotions. This emotional intelligence and empathy make your work deeply personal and impactful. LEADERSHIP AND MANAGEMENT SKILLS Effective leadership and management are crucial to the success of your projects. As a project manager, you coordinate all aspects of a project, ensuring everything runs smoothly and on schedule. The role of a team leader involves guiding and inspiring your team, from contractors to installers, ensuring everyone works towards a common goal. Being a time management ninja is also essential, as it allows you to juggle multiple tasks and deadlines efficiently. Finally, as a marketing maverick, you understand the importance of promoting your services effectively, ensuring continued growth and success for your business. These skills are the backbone of your operations, enabling you to deliver outstanding results. IN THIS EPISODE, YOU WILL HEAR: (2:00) All the hats you wear, besides “interior designer” (5:05) Why you need to share your expertise with clients (8:30) The psychology behind colors (15:30) Why you should not share too many options with clients (16:45) The importance of knowing fabrics and materials (21:55) Purchasing - why you should outsource it (23:15) Everyone involved in the design process (25:50) Why you must own your creative genius Mentioned: VIP DESIGNER TOUR at High Point When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
    Show More Show Less
    29 mins