Here's a fact you need to staple to your head: 70% of crops worldwide rely on bees. Yup, so that tomato is in your BLT, and it needs bees. That avocado that's about to be inedible needs bees. But with their increased mortality rates, your neighbour spraying toxins in the form of mosquitos being gone, and pesticides flooding the planet, these poor bees - who only make a teaspoon of honey in their entire short lifespan, are experiencing whole colony collapse. Without pollinators, we have no crops.

Beekeepers and farmers are facing increased financial strains, which makes it much harder to feed a growing global population—which, by the way, we need and are running out of food.

Enter Itai Kanot, the Co-founder and Chief Growth Officer at BeeHero, a technology company focused on precision pollination services to improve crop yields. He's a beekeeper, and he was part of his father's beekeeping business, Boaz Kanot Bees & Honey. He has been around bees (and stung by bees) since he was five years old.

Itai was on track to take over the family bee business, but his father gave him some good advice: Get out there and see what you want to do. So he did. Itai shares his story from beekeeper to entrepreneur and how he and his co-founders have created sensors for hives that help beekeepers understand what's happening in the hive through temperature, humidity, and even the nervousness of the queen.

Today, BeeHero and Itai are on a mission to help growers pollinate their crops with bees and ensure we all have a food future!

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Watch this BeeHero video!

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