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The Brand Blueprint

The Brand Blueprint

By: Founder and Co Host Dana Ammons Value Growth Partners LLC
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About this listen

”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.Founder and Co Host Dana Ammons, Value Growth Partners LLC Economics Leadership Management & Leadership
Episodes
  • The Brand Blueprint × CIC Series – Inside CIC’s Global Founder Engine: Kat Lazell & Sam Garcia
    Jun 23 2025

    Welcome to our Brand Blueprint × CIC Special Series—today’s episode goes behind the scenes with CIC’s program managers, Kat Lazell & Sam Garcia. Learn how they power a global “passport” network, champion equity education, curate diverse cohorts, and sequence funding to lift founders worldwide.

    Timestamps:

    00:00 – Intro: The Brand Blueprint × CIC Special Series kicks off

    00:45 – CIC’s Global Footprint: Why one card unlocks every campus

    02:15 – Cohort Diversity: Mixing sectors for breakthrough innovation

    04:00 – Facing Political Scrutiny: Articulating CIC’s mission and impact

    05:30 – Equity Reimagined: Teaching founders to wield capital wisely

    07:25 – Funding Pathways: Banks → Angels → Revenue Finance → Grants → PitchContests

    09:15 – Rising Tide Philosophy: Community practices that amplify success

    11:00 – Closing Reflections: Keys to applying CIC’s model to your venture

    Connect with CIC:

    🌐 cic.com | 🔗 linkedin.com/company/cic | 📸 @cic_innovation


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    54 mins
  • The Brand Blueprint – Serial Entrepreneurship & Purpose-Driven Pivoting with Kam Price
    Jun 23 2025

    In this episode of The Brand Blueprint, host Dana Ammons sits down with serial entrepreneur Kam Price to explore how he’s built multiple purpose-driven ventures—ranging from youth transport in social services to Supreme Water convenience retail to Hesperia streetwear—without an MBA. Kam shares the grit behind his success: a relentless work ethic, learning from “haters,” and balancing fatherhood of 11 with fast-paced entrepreneurship.

    You’ll also hear insider insights on the trucking industry, pivot strategies, and how community empathy informs every new business. Tune in for a masterclass in resilience, adaptability, and the mindset that fuels serial founders.


    Timestamps
    00:00 – Introduction to The Brand Blueprint
    00:28 – Meet Kam Price: From Group Homes to Streetwear
    01:40 – Rapid Fire: Kam’s Favorites & Daily Rituals
    03:17 – Fitness, Family & Foundational Routines
    07:39 – Early Hustles: Youth Transport & Social Services
    10:30 – Visionary Goals: Building a Social Impact PAC
    14:51 – Overcoming Challenges in Social Services
    19:34 – Transition to Convenience Retail: Supreme Water
    30:47 – Expanding the Portfolio: Side Gigs & Trucking
    31:24 – Streetwear Appeal: Launching Hesperia
    32:33 – Trucking Business Deep Dive & Margin Tips
    35:27 – Advice for Aspiring Trucking Entrepreneurs
    42:04 – Universal Lessons for Every Founder
    51:02 – Balancing Entrepreneurship & Fatherhood
    55:31 – Final Thoughts & What’s Next for Kam Price


    🔗 Watch the full video & read complete show notes:
    https://youtu.be/b_4xNQ0I12o


    #SerialEntrepreneurship #PurposeDriven #KamPrice #TheBrandBlueprint #NoMBA #PivotStrategy #FamilyBusiness #StartupLessons

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    1 hr and 3 mins
  • The Brand Blueprint –Visual Strategy & Storytelling with Luis Carmona
    May 12 2025
    1 hr
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