Today we’re talking about how to create better videos for your fitness business.

In the first half of the episode, you’ll hear Dan talking to professional videographer, Bruce Garrod from Gingerbeard Media. This was part of a webinar he ran for the business owners he mentors.

Bruce teaches us how to create better video content with our phones. He covers the fundamentals of filming, lighting, audio, framing, composition, camera techniques, editing tips and the tech needed to get the most out of your phone.

Then, in the second half of this episode, Bruce analyses your Instagram feed, as well as those of other fitness business owners and shares his advice for how to improve them.

Here's something very different from my usual stuff.

Here’s something I wrote for myself to help me ‘work out life’.

It helped me.

Maybe it can help you too.

I cover:

• The role of pain and suffering in life. How do I remove them? Should I remove them?
• How can I balance ambition with contentment? Striving with settling? Journey and destination?
• How can I balance work, productivity, time and money, to give me a ‘good life’.
• When I strip back the work I do, who am I?
• Do I use busyness and work as a distraction from the question of what I actually want to do with my life?
• What are the elements of a ‘good life’, and how do I get more of them?

In this episode, I explore how Jesse from Bloom Allied Health consistently converts short-term trial clients into loyal, long-term customers, sharing her proven strategies to double client conversion rates.

5 things you’ll learn in this episode:
- How Jesse consistently converts 30–50% of trial sessions into long-term paying clients—double the industry average.
- Three practical strategies to effectively turn short-term or trial clients into committed, long-term customers.
- Why shifting your client’s motivation from external referrals to internal goals dramatically boosts retention.
- The importance of offering flexible, affordable entry points to build client commitment without compromising premium services.
- How Jesse built an award-nominated business while balancing motherhood, lecturing, and research commitments.

Your action steps:
- Set clear expectations from day one that short-term sessions are just the beginning of a long-term journey.
- Ask deeper questions to uncover your client's real, personal motivations for engaging with your service.
- Provide financially accessible options that allow clients to remain involved beyond their initial sessions.
- Use future-focused language consistently to shift your client’s perspective toward ongoing commitment.
- Automate and systemise key business processes now to create freedom and flexibility in your future.

Listen now on The Business of Fitness Podcast: podfollow.com/the-business-of-fitness-podcast